SEO Bliss!

We all here a lot about “SEO” and the popular term “Search Engine Optimization”, but as business owners, do we really know what it means and what’s its significance to our business? It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online….

Top web analytics tools

Analyzing your website visitor data is as important as planning for a new business model or marketing initiative. Web analytics gives you insight about your customers and how they behave when they are on your website. Vital elements such as traffic sources, demographics statistics, click through rate and behavioral data can be analyzed with the…

Time to build a website

According to a recent survey done by a marketing company called Yodel, 50% of small businesses around the world still don’t have websites. Think about it! Never before has the world been able to connect and collaborate across the globe so easily. Also, when was the last time you wanted to search for something? Well…

Everyone’s an Expert

Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is a user-generated website which uses the concept of a lens as its primary feature. In his ebook “Everyone’s an Expert,” Godin describes a lens as “[filtering] light and [showing] us what we need to see.” Lenses…