It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online. The general way of “searching” anything online is by going to search engines such as Google, Yahoo and Bing and just simply searching content with “keywords”.
The result (pages) that these search engines fetch is with the help of the so called “SEO” mechanism. So to put it in a definition format: SEO (Search Engine Optimization) is the process by which a website or web-page can be optimized in such a way that it appears as a relevant search result, which in turn generate traffic or visitors to your website or web-page. Typically speaking, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users.
So think about it this way: Search Engine Optimization is an un-paid or rather natural (organic) way that helps in generating traffic or visitors to your website or webpage.
In an ideal scenario, when we search something online, search engines with the help of inbuilt algorithms, check or “crawl” through billions of documents and do two things – first, return only those results that are relevant to the search query or keyword, and second, rank those results in order of perceived usefulness. Hence, it is both “importance” and “relevance” that the process of SEO is intended to influence.
SEO as a Marketing Strategy
The key to building a successful online marketing strategy that revolves around principles of SEO is to know and have empathy for your online visitors. Once you understand what the average searcher, and more specifically, your target visitors, is looking for, you can more effectively work around your overall SEO approach. “Keywords” are the key to the success of any SEO initiative. The right kind of keywords can fetch you the right kind of traffic.
The other important thing to keep in mind is that your website should rank in the first few pages of the search. This is again more of an “organic” outcome of all your SEO efforts and will get stronger with time. Appearing at the top of the results not only provides the greatest amount of online traffic, but encourages trust in viewers as to the worthiness and relative importance of the company/website.
To know more about SEO tools and strategies, contact us today!
Analyzing your website visitor data is as important as planning for a new business model or marketing initiative. Web analytics gives you insight about your customers and how they behave when they are on your website. Vital elements such as traffic sources, demographics statistics, click through rate and behavioral data can be analyzed with the help of web based analytics tools. Marketing initiatives and product launches can also be planned based on this fundamental data. With the coming of smart devices and cloud computing, web analytics has become one of the most researched topics on the internet.
Here is the list of the top five, easy-to-use web analytics tools:
Google Analytics: The leader of the game! Google analytics is detailed, comprehensive, easy to understand and for the best part – FREE! With the help of this tool, you get to see what keywords are bringing the most visitors to your website pages and what aspects of your designs or display are turning them off. This tool will generate a report for your website that includes information about visitors, traffic sources, goals, content and e-commerce.
KISSmetrics: This is the second best tool available on the web. More graphical in display, KISSmetrics helps you analyze website visitor behaviors change over time, identify patterns and see the most typical and recent referrers, among other stats. It offers a “Timeline View” of visitor activity in an easy-to-understand visual format. They offer a 30 day trial for first time users.
Clicky: When it comes to analyzing data and displaying graphical reports, Clicky is considered almost at par with KISSmetrics. One of the unique aspects of Clicky is that it generates real-time results with powerful segmentation, and offer smart device apps for data on-the-go. Clicky also offers an inbuilt Twitter keyword monitoring system.
Crazy Egg: This web analytics tool uses the science of heatmaps to generate visitor data and behavioral pattern reports. This tool helps you see where visitors click and how they use your site, which helps you make good redesign choices. It also offers other inbuilt tools such as scrollmap, confetii and overlay. All these tools give instant insights about where your visitor clicks while navigating your website.
Mint: This tool is easy to use with plain and simple display options. It offers a fresh layout that offers a great user experience. Mint is recommended for first time users of web analytics, as this tool is priced at a onetime upfront fee of $30 only.
According to a recent survey done by a marketing company called Yodel, 50% of small businesses around the world still don’t have websites.
Think about it! Never before has the world been able to connect and collaborate across the globe so easily. Also, when was the last time you wanted to search for something? Well chances are you went online to search. In the past few years the internet has changed the way we live and make decisions. The internet has completely changed and revolutionized the way we operate and communicate in our day-to-day business.
Any business (big or small) that does not have a website is missing out on one of the most powerful marketing and sales tools available to them. One of the most important reasons why a website is important is it helps you connect with your customer immediately, and moreover any viewer or customer coming to your website through an online search or click, is always a warm lead i.e. they have a need – for your product or service.
The other important thing is a website helps your build credibility as a brand, product or a business. It will not only give you credibility but it will also help to give the impression that your business is bigger and more successful than it may actually be.
In now-a-days technology driven world, getting a website takes no time at all. Easy to use tools such as Webly, Webflow, Sidengo, WordPress or Joomla can get your business up and running online in minutes. At Small Business Pool, we offer affordable and quick web designing services that are customized to your need. We understand your business and industry and setup the best possible option online. We have a pool of programmers and developers working on the most up-to-date web and mobile technologies.
Our consulting approach not only helps you with the technical side of web development and design, we also integrate search engine analytics and online marketing tools into our service. A professional website will help you reach out to customers that potentially have the need for your services or product, but don’t know how to find you.
So if you are a small business owner, who doesn’t have an up and running website, or does not have the required know-how or means to setup one, then contact us today! We will get you setup in no time.
Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is a user-generated website which uses the concept of a lens as its primary feature. In his ebook “Everyone’s an Expert,” Godin describes a lens as “[filtering] light and [showing] us what we need to see.” Lenses are much like blog posts, except they’re on a single subject. The site also allows content creators to earn revenue from referral links to sites like Amazon.com and Ebay.