Top 5 online business directories of Canada

A professional online presence has become the most important elements of any business. Smart devices and location-based applications have brought customers closer to their local businesses. Over 15 million Canadians use their smart device to access information on local businesses every day. So it is crucial that local businesses take advantage of this opportunity of…

“Business-Web-Media”

Small Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses. Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting…

Affiliate Marketing for Bloggers

Affiliate marketing overlaps with internet marketing methods to some degree. In simple terms it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or website. In another different scenario, you earn an amount for referring a visitor who takes some kind…

The extension of Virtual Reality: Augmented reality

With the recent rumors about Google acquiring Viewdle, an augmented reality and facial recognition start-up,  we are now gradually recognizing the importance of this new so called “technology”. In fact an average smart phone user would know what is AR or Augmented reality, but might not know that it is actually called that, and perhaps while…

Content Strategy for Businesses

Content is KING! Well that is what we all have been hearing about since the past few years. With so many new business ideas, innovations and startup ventures emerging in the World Wide Web, it is now time that we start recognizing this constantly evolving and growing phenomenon i.e. content creation or rather content strategy….

The new mantra: change marketing

With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities. Here are a few upcoming…

The BIG question: Organic or Paid?

According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through…

Celebrating Creativity in Communication

The world’s biggest celebration of creativity in communication happens every year at The Cannes Lions International Festival of Creativity held in Cannes, France. It is the most popular and prestigious festival and has become a prominent global meeting place for advertisers, brand marketers, advertising and communication professionals. Over 9,000 delegates from 90 different countries attend seven…

Think different, think Mobile Apps

If you are the kind of entrepreneur who likes to innovate and work with new technologies then Mobile Apps Development is your best gizmo. However, you need to always keep in mind that “Apps are a Trap”, more specifically, money and time consuming. In the increasingly apps-friendly world where Smartphone and web-enabled devices are essential,…

The Evolution of Training Videos

Traditionally used for training purposes and produced only by the wealthiest corporations, training videos have evolved into a tool used by a vast spectrum of industries – increasingly delivered online. A restaurant-chain used video to conduct training for employees including line cooks, wait staff and dishwashers. The video producer considered the demographics of the audience…

Web & Software solutions

Small & Medium sized businesses are often more in need of custom web & software development solutions than larger companies. We at Small Business Pool understand your need, identify your requirement and provide custom and cost-effective solutions. We have a pool of programmers and developers working on the most up-to-date technologies, such as: C: is…

Managers Go Basecamping

Managing projects has always been a challenge for managers that look for easy planning and productivity. With changing technologies, project management has become a more comprehensive and planned activity. It is necessary for a manger to plan, manage and track his projects on a single platform that helps in tracking deliverables and timelines on a…