The Viral Phenomenon

Have you ever wondered what does the word “viral” mean? Have you ever thought what might go into creating a so called “viral phenomenon”? Is it an act or some form of information flowing through a network? To explain it in simple terms it’s more of a pattern (or object) that has the ability to…

The Top 10 Most-Shared Ads of 2013

As the year 2013 comes to an end, we take a look at the year’s most viral and shared adds. Going viral is the name of the game!   1. Dove “Real Beauty Sketches” – 4.24 million Shares The video used an FBI-trained sketch artist to draw women first based on their own self-perception and then…

Online Video vs. Text

“If your customers use video in every facet of their life why are you using text to market to them?” Have you ever asked yourself this question – how many times do you watch a video in your day-to-day life? We go online to watch videos in all forms – news, sports, events, commercials, films…

Kolaver Di – Young minds going VIRAL

Viral marketing describes any strategy that encourages individuals or a business to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. The ultimate goal of marketers interested in…