Online Marketing Tactics for Small Businesses

Is your Online Marketing strategy setup with the latest trends? It is a juggling act maintaining a successful business while learning about all the necessary marketing updates, trends and tricks. In this article, we’ll go over some of the most recent and popular tools, strategies and content that might help with your online marketing efforts….

The Viral Phenomenon

Have you ever wondered what does the word “viral” mean? Have you ever thought what might go into creating a so called “viral phenomenon”? Is it an act or some form of information flowing through a network? To explain it in simple terms it’s more of a pattern (or object) that has the ability to…

The Top 10 Most-Shared Ads of 2013

As the year 2013 comes to an end, we take a look at the year’s most viral and shared adds. Going viral is the name of the game!   1. Dove “Real Beauty Sketches” – 4.24 million Shares The video used an FBI-trained sketch artist to draw women first based on their own self-perception and then…

The Power of Animation

Businesses are changing and so are marketing methods. The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective. The power of animation is increasing and it’s highly recommended…

Can User Experience be designed?

User experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can…

Playing Games

A video game is practically software that has art, audio, graphics and game play. Game development is usually done using the “agile development” method i.e. it is based on iterative prototyping, a subset of software prototyping. This process depends on feedback and refinement of game’s iterations with gradual increase in feature set. A typical game…

The extension of Virtual Reality: Augmented reality

With the recent rumors about Google acquiring Viewdle, an augmented reality and facial recognition start-up,  we are now gradually recognizing the importance of this new so called “technology”. In fact an average smart phone user would know what is AR or Augmented reality, but might not know that it is actually called that, and perhaps while…

Content Strategy for Businesses

Content is KING! Well that is what we all have been hearing about since the past few years. With so many new business ideas, innovations and startup ventures emerging in the World Wide Web, it is now time that we start recognizing this constantly evolving and growing phenomenon i.e. content creation or rather content strategy….

Digital Marketing 101

If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into. Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels…

What is media buying?

Media buying is a popular element of advertising management. It is the acquisition of media space (radio, internet, TV & print) at an optimum price and position for the sole purpose of advertising. When planning what spots to purchase, a media buyer should always take into consideration the service or product objectives. Any business or…

Get in the Game with Video Marketing

Did you know that online Video Marketing is going to soon supplement traditional Television Advertising? A recent finding has shown increased synergy between TV and digital video format when used together in cross media marketing campaigns. Online video marketing continues to develop dramatically and soon we will see it evolve from its support role onto…

Celebrating Creativity in Communication

The world’s biggest celebration of creativity in communication happens every year at The Cannes Lions International Festival of Creativity held in Cannes, France. It is the most popular and prestigious festival and has become a prominent global meeting place for advertisers, brand marketers, advertising and communication professionals. Over 9,000 delegates from 90 different countries attend seven…