Tagged: small business pool

Time to build a website

Time to build a websiteAccording to a recent survey done by a marketing company called Yodel, 50% of small businesses around the world still don’t have websites.

Think about it! Never before has the world been able to connect and collaborate across the globe so easily. Also, when was the last time you wanted to search for something? Well chances are you went online to search. In the past few years the internet has changed the way we live and make decisions. The internet has completely changed and revolutionized the way we operate and communicate in our day-to-day business.

Any business (big or small) that does not have a website is missing out on one of the most powerful marketing and sales tools available to them. One of the most important reasons why a website is important is it helps you connect with your customer immediately, and moreover any viewer or customer coming to your website through an online search or click, is always a warm lead i.e. they have a need – for your product or service.

The other important thing is a website helps your build credibility as a brand, product or a business. It will not only give you credibility but it will also help to give the impression that your business is bigger and more successful than it may actually be.

In now-a-days technology driven world, getting a website takes no time at all. Easy to use tools such as Webly, Webflow, Sidengo, WordPress or Joomla can get your business up and running online in minutes. At Small Business Pool, we offer affordable and quick web designing services that are customized to your need. We understand your business and industry and setup the best possible option online. We have a pool of programmers and developers working on the most up-to-date web and mobile technologies.

Our consulting approach not only helps you with the technical side of web development and design, we also integrate search engine analytics and online marketing tools into our service. A professional website will help you reach out to customers that potentially have the need for your services or product, but don’t know how to find you.

So if you are a small business owner, who doesn’t have an up and running website, or does not have the required know-how or means to setup one, then contact us today! We will get you setup in no time.

Top 5 Tips That’ll Help Your Small Business Succeed

small business successThere’s no perfect way to make a business; there will always be an element of randomness involved. Sometimes one worker’s procrastination can bring production to a grinding halt, but on the other side of that coin, the grinding halt might lead to a decade of success. There’s no one-size-fits-all approach that will work for every business, but there are a few important tips that every small business owner needs to know to be prepared for the difficulties that may lie ahead.

Know Your Market

The average person isn’t fully aware of how important their market is to their success. They might not realize that half of their sales come from married couples. They might be wasting advertising dollars by trying to appeal to kids, seniors and singles. They might have demographic confusion as well though, as sometimes even two very similar products have a completely different target market. Always be prepared to analyze patterns in customers, as demographic data might be the single difference between success and failure.

Stand Out

The average consumer is bombarded with ways to spend money, and because of this, the best way to make a lasting impression is to stand out. Advertising blindness develops quickly, as advertisers learn new ways to attract peoples’ attention, copycats will inevitably catch on to the advertisers’ discoveries. What was once a fresh approach to advertising becomes run-of-the-mill to consumers. Always stand out from crowd.

Customer, Merchant and Supplier Relationships

Businesses need healthy relationships to thrive. Great customer relationships lead to word-of-mouth advertising, long-term customers, great reviews, higher profits and a high-quality business environment. With all those benefits, it’s hard to believe that more businesses aren’t focusing on customer relationships. Merchants and suppliers follow the same trend. Better relationships with re-sellers, business energy providers and product suppliers will lead to a long list of benefits. Small businesses need to foster these relationships in order to reach their maximum potential.

Be Prepared to Push

Hard work isn’t always a necessity, but when it is, many business owners aren’t ready. They haven’t spent enough time pushing themselves, and when it’s crunch time, they fall short. By then, they’ve spent too much time slacking, and their bad habits will carry over into the moments when there’s no more room for slack. Even if hard work isn’t required, work hard anyway. It’ll be worth it down the road.

Supply and Demand Can’t Be Ignored

The true deciders of success are supply and demand. If the material cost is higher than the price that people are willing to pay for the finished product, there’s no way to magically make people start buying. There’s no deceptive marketing trick that will convince them to spend their hard-earned money on something that they don’t truly demand. This fact should be enlightening, as it’s the simple heart of economics. There’s always success to be found in demand, and some businesses might just need to focus on what people would buy in a heartbeat.

The lack of certainty involved in success is a part of business that must always be respected. Accidents will happen, mistakes will be made and failure will sometimes be unavoidable. The only way to ensure success with a small business is to accept these truths and be fully prepared for them. The confident business owners are the ones that know randomness is coming and have made themselves ready for it.

Going Public might kill INNOVATION

private-or-public-companyA new research suggests that IPOs can result in diminutive innovation, especially in technology firms.

In general, post-IPO companies create products and inventions that are less ambitious and valuable than do firms that remain private. Innovation may slow at public companies because IPOs trigger “brain drain” as employees’ cash in their holdings. Increased scrutiny and accountability to shareholders may also affect the kind of research and development a newly public firm chooses to pursue. After the IPO, companies become more “cautious,” less ambitious … and lose their top inventors and innovators.

The result? New public companies turned to acquisitions to bring in new technologies and get fresh talent.

According to the research, post – going public, there is a general change in business objective and customer approach. Shareholder value is kept as the prime domain of focus with minimal interest in innovation. Another alarming outcome is attrition. In technology firms where employees focus on delivering quality output, post-IPO, they generally tend to start losing interest due to the autocracy and eventually start finding opportunities with other start-ups.

On the other hand, the study also shows a flip-side to this trend: IPOs are crucial in generating innovation in the early stages of a company, before it goes public, because the promise of public-offering riches helps startups to attract capital from investors in the first place.

So, going public should be a planned approach as it might result in completely change in a firms strategy in pursuing innovation.

Planning a pop-up megacity at the Kumbh Mela

Kumbh mela_small business poolThe word Kumbh means a pitcher and Mela means fair in Hindi. The Kumbh mela is the biggest mass held in the Hindu religion where pilgrims gather to bathe in a sacred river. It is the world’s largest religious gathering and there is practically no scientific or statistical method of predicting the number of pilgrims that might turn up for the congregation. This year, approximately 80 million people attended the Kumbh Mela held on 14 February 2013 in Allahabad, Uttar Pradesh, India.

According to a recent study by the Havard Business School, The Kumbh Mela is a boon for the Indian Business Sector. Airlines, Hotels, Tour Operators and State are likely to witness substantial boom period in their economic activities and likely to contribute Rs.12,000 crore (USD 258 million) revenues in the state coffers, according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM).

John Macomber, a senior lecturer in the Finance unit at Harvard Business School, recently attended the Kumbh Mela with a group of Harvard colleagues. They discovered that the sight of the Mela is a massive 1,900 hectares (4,700 acres or more than 8 square miles) and it’s all built out with roads, bridges, electric power, tiny tents, midsize tents, and impressive multi-story temples.

Over 11,000 shops are catering to the mundane needs of those taking part in the congregation. These include shops selling spices and sandalwood from the south, herbs from mountain region and musk and curios from various parts of the country.

For hundreds of years, the size of the Kumbh has been of interest primarily to bathing pilgrims and local officials trying to maintain order. But this year it caught the attention of Harvard University, which saw the Kumbh Mela as a unique opportunity to study the formation and inner-workings of a pop-up mega city.

According to the researchers, the Kumbh has always operated in this capacity, but for a variety of reasons, the 2013 festival represents a significant shift towards seeing the festival as a seminal academic learning environment, where there is ample opportunity to learn the ways in which a pop-mega city can be planned, constructed and maintained.

“Business-Web-Media”

business-web-mediaSmall Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses.

Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting competitive advantage.

The tag line “Business-Web-Media” signifies the core areas of the services i.e. in the field of Business, Web & Media.

Business: Management Consulting & Planning, Strategy & Change Management, Digital Transformation, Human Resource Management, Statistical Analysis, Market Research & Surveys, Sales & Lead Generation, Virtual Assistants, Customer Service & Support.

Web: Web Programming & Design, E-commerce, Online Game Development, Scripts & Utilities, Web Plug-ins, Mobile Apps Development, Application Interface Design, Email Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Online Advertising & PR, Media Analysis, Web Analytics, Website Content Development, Blog & Article Writing.

Media: Graphic Design, Illustration, 3D Modelling, Animation, VFX, Presentations, Corporate Video Production, Bio Videos, Commercials and Viral Marketing Videos.

Redefining Singularity

Originally propagated as a mathematical theory, the term Singularity has gone through a series of changes and has been finally redefined at the Singularity University: According to the researches at the institute, the concept of Singularity relates to the unexpected moments of dramatic technological change and the need to foresee their implications and opportunities.

It is defined as the point in time when computer intelligence exceeds human intelligence, due to rapid and accelerating developments within and between science and technology fields.

The growing technologies been discussed are:

• Artificial Intelligence
• Robotics
• Nanotechnology
• Biotechnology & Bioinformatics
• Medicine & Neuroscience
• Networks & Computing Systems
• Energy & Environmental Systems

The university offers three main types of program: graduate, FutureMed and the Executive Program. The programs are funded and sponsored by corporate such as NASA, Google, Nokia, Autodesk, IDEO, LinkedIn, ePlanet Capital, and the X-Prize Foundation.

With a clear cut mission, the University aims to assemble, educate and inspire a new generation of leaders who strive to understand and utilize exponentially advancing technologies to address humanity’s grand challenges.

Julian Assange’s theory of scientific journalism

With the coming of the digital age, journalism has taken a whole new dimension. Unlike traditional newspapers that limit the news due to the length of the page, digital technology provides no boundaries in length or size and so primary journalistic and factual documents can be freely hosted and shared.

That is exactly the model that Julian Assange has tried to propagate. Inspired by the philosophies of Karl Popper, according to Julian scientific journalism is the practice of including the main source along with the journalistic facts or story.

On October 4, 2006, Julian Assange launched his notion of scientific journalism called WikiLeaks – a website that publishes submissions of private, top secret, and classified media from anonymous news sources, news leaks, and whistleblowers. The website has faced numerous criticisms and appreciations from around the world. Julian Assange has come under the legal scan since and has become a controversial figure in the field of politics and modern journalism.

The year WikiLeaks was formed, Assange wrote on this blog:

“The more secretive or unjust an organization is, the more leaks induce fear and paranoia in its leadership and planning coterie…. Since unjust systems, by their nature, induce opponents, and in many places barely have the upper hand, mass leaking leaves them exquisitely vulnerable to those who seek to replace them with more open forms of governance.”

A true figure of social entrepreneurship, Julian’s theory of scientific journalism is sure to go down in the history books around the world as a theory formed by a man who had a unique vision and completely changed the way we see facts and news.