Is your Corporation Socially Responsible?

In the past few years, great emphasis has been given to the concept of Corporate Social Responsibility, precisely defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social, economical and environmental expectations. Over the last decade, there have been number of companies worldwide that have started promoting their business through Corporate Social…

The Practice of Management By Objective

MBO – more popularly known as Management By Objective, is a term that was first coined by Peter Drucker in 1954 in his book The Practice of Management. The essence of MBO is to define clear objectives within an enterprise, that helps management and employees work towards a common goal. The process involves setting short…

Can User Experience be designed?

User experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can…

“Business-Web-Media”

Small Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses. Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting…

The art of Email Nurturing

There are times when we are interested in knowing about a service or a product. We get online or go to a store to shop for more information. We eventually get that information or see the product, but are not ready to buy. We think, we take time and then most of the times, forget…

Business lessons from Albert Einstein

Albert Einstein was a theoretical physicist, philosopher, author, and is perhaps the most influential scientists to ever live. He published many scientific and non-scientific works and is popularly known for his explanations & research on the Quantum theory. He is considered the father of modern physics and has influenced many modern day entrepreneurs. Here are…

The West Bank “Silicon Wadi”

The West Bank is becoming the budding Palestinian tech sector and though outsourcing contracts are the foundation of the industry there, the business model that the West Bank tech sector looks to is not similar to the Indian outsourcing setup i.e. numbers amplified due to the immense population, but more that of Israel. “Innovation, creativity…

ORM = SEO (You’re Being Googled)

Online reputation management (ORM) is all about analyzing, monitoring, and mitigating the content on SERPs i.e. search engine result pages. From a brand or business point of view, it primarily involves keeping an eye on what is written about a client or a customer on the Internet, then utilizing refined online and offline techniques in promoting…

Web & Software solutions

Small & Medium sized businesses are often more in need of custom web & software development solutions than larger companies. We at Small Business Pool understand your need, identify your requirement and provide custom and cost-effective solutions. We have a pool of programmers and developers working on the most up-to-date technologies, such as: C: is…

World’s Most Intriguing Startups

Scribd uses iPaper which is a rich document format similar to PDF built for the web, which allows users to embed documents into a web page. iPaper was built with Adobe Flash, allowing it to be viewed the same across different operating systems (Windows, Mac OS, and Linux) without conversion, as long as the reader…

Everyone’s an Expert

Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is a user-generated website which uses the concept of a lens as its primary feature. In his ebook “Everyone’s an Expert,” Godin describes a lens as “[filtering] light and [showing] us what we need to see.” Lenses…

Market with Innovation

In the past couple of years traditional marketing methods have changed. Video marketing is the mantra for success. Advantages of a Marketing Video: –          Reach out to more customers –          Improve your business presence –          Gain competitive advantage –          Get noticed – with an edge! –          Market with innovation We offer effective video production services…