An average day-to-day internet user is now pretty much aware how online advertisements work. With terms such as SEO and SEM popping everywhere on the web, we all know that keywords play an important role in how we search and browse the internet. With the coming of social network sites the world has now become a more close knit platform where information is shared and accessed on a whole new level.
Online content is increasing every second ! People are creating, uploading and sharing information on the internet all the time. In the last couple of years, online search platforms have realized the importance of this increasing data and have tried to come up with solutions that provide customized information to its users.
The trend is now shifting from being “global” to being more “local”. The need of the hour is to provide information to internet users based on their geographical location, hence Geo-targeting.
Geo-targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location, such as country, region/state, city, metro code/zip code, organization, IP address, and/or ISP. This phenomena has helped online advertisers and publishers in a big way, as they can now customize their add display based on geographic locations of the users and display relevant content.
The fundamental methodology of geo targeting are quiet simple: The technology associate with a user’s IP address to a database containing information matching IP address to zip code. When a website is accessed from the Internet, the available advertising space containing a geo-specified IP address is sent to the Real-Time Bidding (RTB) Exchange. This is where, advertisers who have specified certain zip codes in their inventory orders bid for ad placement on the page, and therefore you see those adds popup based on where you are located and what keywords you searched.
The biggest players of the Internet such as Google and Yahoo have been extensively offering geo targeted tools for their advertisers. PPC (pay per click) campaigns are now been customized based on the rules of Geo targeting. For example, Google will determine which ad to serve based on several location cues, such as search terms, physical location of the searcher, and the domain being viewed. This is bringing great ROI to advertisers and publishers.
Geo targeting has helped businesses plan their online marketing initiatives more effectively. It is helping them spend on a strategic geographical area around their business location. Such concentration or targeting raises accuracy of a campaign because ads are seen by the right people based on what they would like to see. In the coming years, we would be seeing more features and enhancements to this new technology as it benefits the viewer and the advertiser.
It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online. The general way of “searching” anything online is by going to search engines such as Google, Yahoo and Bing and just simply searching content with “keywords”.
The result (pages) that these search engines fetch is with the help of the so called “SEO” mechanism. So to put it in a definition format: SEO (Search Engine Optimization) is the process by which a website or web-page can be optimized in such a way that it appears as a relevant search result, which in turn generate traffic or visitors to your website or web-page. Typically speaking, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users.
So think about it this way: Search Engine Optimization is an un-paid or rather natural (organic) way that helps in generating traffic or visitors to your website or webpage.
In an ideal scenario, when we search something online, search engines with the help of inbuilt algorithms, check or “crawl” through billions of documents and do two things – first, return only those results that are relevant to the search query or keyword, and second, rank those results in order of perceived usefulness. Hence, it is both “importance” and “relevance” that the process of SEO is intended to influence.
SEO as a Marketing Strategy
The key to building a successful online marketing strategy that revolves around principles of SEO is to know and have empathy for your online visitors. Once you understand what the average searcher, and more specifically, your target visitors, is looking for, you can more effectively work around your overall SEO approach. “Keywords” are the key to the success of any SEO initiative. The right kind of keywords can fetch you the right kind of traffic.
The other important thing to keep in mind is that your website should rank in the first few pages of the search. This is again more of an “organic” outcome of all your SEO efforts and will get stronger with time. Appearing at the top of the results not only provides the greatest amount of online traffic, but encourages trust in viewers as to the worthiness and relative importance of the company/website.
To know more about SEO tools and strategies, contact us today!
Businesses are changing and so are marketing methods.
The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective.
The power of animation is increasing and it’s highly recommended that all business owners take notice of this innovative and emerging new trend.
Online advertising in specific is using animation videos to market their business with a touch of creativity and imagination.
There was a time when animation was limited to those with massive production budgets, but current technology trends has introduced new opportunities and you no longer need a big studio or access to television broadcast channels to create and distribute animation.
The three important benefits of animation in the digital marketing world:
- Animated videos help viral marketing & easy video sharing: Viral video marketing campaigns increase click through rates by almost 800%. 70% of people who watch online videos will, in turn, pass links for these videos onto their friends, hence making your content go viral.
- SEO and animated Video go hand-in-hand: Google owns You Tube, so a presence on You Tube or any of the famous video sharing websites such as Vimeo, Dailymotion etc, gives you almost 60% higher likelihood of a Google front-page search result. You can also add keyword tags to your animated videos so that the Google crawling mechanism works most effectively on your content.
- Exponential increase in conversion rate: 70%- 85% of people are more likely to purchase after watching a product animation video. On an average, people will stay 1.5 minutes longer on your website when engaged with an animation. You have a chance to grab their attention and communicate using a powerful mix of pictures, motion, text, voice, sound effects and music in a short amount of time, and all of this is possible through a simple animation.
There is a difference between live action video and an animation and the key is “Imagination”! A well thought of script with a marketing plan is important while creating an animation video. So always plan and prepare for production, and remember, Animation has no boundaries!
We at Small Business Pool, work with some of the most talented designers, script writers, 3D artists and animators from around the GLOBE. Our consulting approach helps you clearly understand and plan your animation video campaign. Our cost effective approach will help you achieve your marketing objective in no time.
For a quick plan of action quote, contact us TODAY!
There are times when we are interested in knowing about a service or a product. We get online or go to a store to shop for more information. We eventually get that information or see the product, but are not ready to buy. We think, we take time and then most of the times, forget about it!
Email nurturing is a way to connect with your current and prospective customers. It is like staying in touch with potential leads that are not quite ready to buy. According to a recent survey almost 75 per cent on inbound leads are not ready to make a buying decision. They need time to judge and understand your business or product.
Online marketing is incomplete without appropriate email nurturing campaigns. The reality is that “conversion” is not a quick event. It takes planned and tactical nurturing. No matter how great your service or product is, it is important to recognize the importance of email nurturing.
1. Emails that introduce educate and get you connected: This is one of the most important formats, as you just have one chance to actually catch the attention of your lead. Introducing & educating your prospects is a vital step in closing a sale. It is important to display your value, and tell them about the things they want to know based on their on- and off-site behaviors. Invite them to subscribe to your blog, connect on LinkedIn, follow each other on Twitter etc. The more ways, through which you and your prospect are connected, the better chance you have of closing the sale.
2. Emails that help them improve: Everyone is looking for things that make them better, as a business person, as an employee and also as an individual. It is important to send emails that target these personal choices and goals. Free offers are a great way to promote your brand and help prospects improve. Asserting yourself as someone who can make their lives better makes you their ally and helps establish the trust you need to turn them into a customer.
3. Emails that remind and re-engage: This is by far the most important of them all! It is more like, “out of site, out of mind”. If prospects have fallen off the radar send them something to re-engage them with your company such as a feedback or a survey. Worst case scenario: your prospect either doesn’t respond or opts out of your emails. That way you actually weed out the ones that are actually interested in your offerings.
In the digital marketing world, PPC, SEO and email nurturing go hand in hand. In fact, emails are the most important and effective nurturing mechanism by far. Emails help leads get more information to make better decisions and they need to be nurtured after the initial point of contact to eventually increase the conversion rate.
With so many new business ideas, innovations and startup ventures emerging in the World Wide Web, it is now time that we start recognizing this constantly evolving and growing phenomenon i.e. content creation or rather content strategy.
Content in simple terms means gathering, researching, editing and creating information for publication, more specifically, online content. From a business stand point it means shifting your “me-centric” business approach to a more “sharing knowledge” kind of approach. So the key is to create industry specific content that does not have a direct sales or marketing theme, but has a more information driven approach.
The three most popular forms of digital content are: text, graphics and video.
Text: Website content, blog articles, white papers and ebooks are preferred textual mediums to connect with audience and provide relevant content for search engines to crawl. It is imperative that a website or business continually has new, relevant textual content in order to keep the search engine rankings as well as your target audience engaged.
Graphics or Inforgraphics: These are highly creative and attractive pieces of content that have become very popular in the recent years. Any complex data can be graphically represented through a well designed infographics. Their graphic format makes them perfect for sharing on social media platforms like Facebook and Pinterest, attracting links and social signals that search engines instantly detect. In fact according to a recent Facebook survey, audiences are more likely to pay attention to attractive infographics, compared to articles or videos.
Video: Video marketing has emerged as a new and evolving marketing phenomenon. Popular video websites such as Youtube, Dailymotion and Viemo provide SEO optimized platforms for businesses to showcase their videos at zero cost. Many businesses are now recognizing the importance of video and are incorporating it into their day-to-day organizational setup, such as training video, viral videos and webcasts.
Last but not the least, never forget the importance of Repurposing i.e. to keep modifying your content that will create additional avenues and reach different niches within your audience. It also gives you a means to present content again for those who may not have seen it the first time around.