Tagged: search engine

BING it RIGHT

BING it RIGHTBING is a popular web search engine introduced by Microsoft. It is also advertised as the “decision engine” due to its unique search technology. BING was previously known as Live Search, then the Windows Live Search, and later as MSN Search.

This search engine was first introduced by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California, USA. The distinctive feature is the listing of search suggestions while queries are entered and a list of related searches (called “Explore pane”) that worked based on a semantic technology that Microsoft purchased from Powerset. As of August 2011, BING has been using a new index-serving technology called “Tiger” that delivers faster and more relevant results for users.

BING as a search engine offers the following additional features to its users:

• Integration with Hotmail
• Integration with Facebook
• Integration with Apple
• Integration with Windows 8
• Media features
• Instant answers
• Local info

The other exclusive feature about the search engine is that it is available in many languages and is localized for many countries. BING also offers many search products for its users, such as Bing Ads, Bing Visual Search, Bing Wolfram Alpha, Bing xRank and more. It also offers a program called Bing Rewards that allows users to earn points for searching with Bing. These points can be redeemed for various products and services on the search engine.

The BING Ads Express is a famous service offered for small businesses that are interested in promoting their business to local customers searching online across the Yahoo Bing Network. According to recent data released by Pricing Engine – a small business marketing platform – the trend is changing in the PPC (pay per click) market. Bing ads are a “more efficient” buy than Google AdWords. The analysis of the data shows that big brands may favor the higher query volume on Google, but small businesses don’t need the same kind of scale. Indeed, in some cases, significant scale can create fulfillment problems for small businesses. BING is gradually becoming a more preferred advertisement platform among small businesses.

So what’s the difference between a regular search engine and a decision engine like BING? Well, perhaps it’s rational. According to Microsoft, Bing is designed to minimize the amount of junk results we get when you perform a search and to help simplify tasks so that a user could make the most informed decision. For example, once you begin your search, Bing has an Autosuggest feature that recommends words based on the first few letters you type, and then lists them for you to choose if one should meet your match. The objective is to organize searches in ways that are easy for users to navigate. BING also has an Explore Pane – located on the left side of the home and results pages, this is intended to help users efficiently browse through their search results.

Could Bing Ever Overtake Google in Search?

That is a tough argument and the reasons are pretty logical i.e., search technology is the bread and butter for Google so they will always remain ahead of the GAME. However, mobile adoption is the future of search and Microsoft has been very instrumental in integrating the BING search engine with its vast network of assets.

Moreover, competition is a major motivator for innovation, and the search engine market has also become unpredictable. If we compare the kind of search results we get from Google versus BING, we can clearly see that it is almost the same. So, though GOOGLE has been around for quite a while and it dominates the search market, we could never be sure about the future if compared with BING.

A guide to hyper-social entrepreneurship 2013

hypre social entrepreneurIn the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and profitable businesses.

In the year 2011-12, the phrase “social entrepreneurship” became highly popular. What it meant was simple – make a difference to the society and don’t forget to make money!

As we all know that trends keep changing, so will the focus. Let’s put it this way: an average entrepreneur, perhaps in his early 30s, knows more about global technology and business trends than a young business owner in the late 90s, and this phenomenon is only going to get better in the years to come.

We are heading towards an era of “hyper-social entrepreneurship” i.e. getting quick, social and profitable, and to achieve that, here’s the GAME plan:

Think concept not technology: We all know that knowledge is power, well to be a successful business owner; you don’t need to know it all. All you need to do is think of concepts and just not rely on knowledge. A true manager of the future is going to be someone who thinks “out of the box”. There could be 10 different tried and tested methods to solve a problem, but you come up with the 11th solution, keeping in mind that it should be workable and would set a new trend.

Think content and search engine – The future of the World is just content. What you did, or what your business did, or what you said or what someone has to say about you or your business is all out there on the World Wide Web. There is nothing to hide! If you have something to publicize, you can get writers to write about it. If you want to comment, you have appropriate forms. It’s like deep blue sea were keywords are like fish, always moving. All you need to do is type in the right keyword on Google, and you get what you need!

Self brand yourself – don’t be shy about talking about what you do. We all are human, and have brains that have ideas. Brand yourself in a way that signifies that you are someone who has grey cells, someone who knows his industry, someone who is positive and is ready to take risks and face the challenges.

Socially Network in the right way – It’s not about having tons of friends, contacts and followers on facebook, linkedin and twitter, but it’s about how many of them really care and are of value. Connecting with people is the key, but it should be done in a way that is professional yet creative.

Play chess – It improves your cognitive and logical brain power. If you feel dull and burnt out, a game of chess will help you get into the mode of a challenge and competition. It will help you see a situation from all different angles. There are no tried and tested methods, you make your own strategy and live by it. The more you play the game, the more intuitive you become.

Get in shape – If you are that famous rock stare next door who is high on drugs and alcohol all the time, then perhaps you should stop writing and just be high! Such a lifestyle is a recipe to disaster. The future entrepreneur is someone who takes care of his health, body and attire. A healthy look portrays an image of confidence, reliability and trust. Moreover, an active and balanced lifestyle keeps you away from stress, and gives your extra energy to face challenges.

Just do it – Last but not the least, it’s important that we actually start doing things. Plan and budget that new marketing initiative that you have been thinking about or organize that Friday networking meeting that you always thought would work. It’s always important that we actually WORK on an idea or concept or else it stales out with time.

With growing competition around the world, it is your creativity that will actually help you make a difference and will fetch your profits. So get ready to become the next “hyper-social entrepreneur” in the year 2013.

The BIG question: Organic or Paid?

According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through Rates) i.e. the higher you rank on search engines, the more people click on your website and the lower you rank, the less clicks and traffic your site gets. Therefore ranking high on search engine page 1 is of ultimate value to every website.

The other interesting fact is that Women (53%) are more likely to click on paid search ads than men, who click on paid ads 47% of the time. Further, if the age group is also analyzed, younger searches are less likely to click on paid ads – 35 percent of ads are clicked on by searchers age 34 or younger. Thus, as age increases, so does the number of people clicking on those PPC ads, as 65 percent of paid ad clicks come from searchers age 35 and older. Also if we compare Google with Bing, Google is the clear leader on successful search rates, with a 91 percent successful search rate. Bing’s percentage of successful searches: 76 percent.

Online search technology is an ever changing phenomenon and is constantly going through improvements and upgrades. With search results being the starting point for many businesses and brands, there will be a time when organic search results would completely over shadow paid search, so creating quality content and ranking high on search engines should be the ultimate long term goal.

PPC for Small Business

PPC or pay per click is an internet marketing technique used to generate visitors and traffic for a website. In a typical PPC campaign the advertiser (a business) will generally pay a publisher (mostly search engines) each time there add is clicked.

PPC works around a search engine keyword bidding model i.e. an advertiser would bid for specific keyword phrases relevant for their target market and have their advertisements displayed whenever someone searches those keyword. Search engines display an advertisement whenever a keyword or phrase matches the advertisers’ keyword list. These display advertisements are called sponsored ads, and generally appear on the right hand side or above organic results on search engine results pages. Example: Google.com, Yahoo.com and Bing.com.

The top players:

Google Adwords is the most popular player in the market. And the main source of income for Google.com. They offer pay-per-click advertising, and site-targeted advertising for text, rich-media ads and banners. Their program includes local, national, and international distribution.

Yahoo Search Marketing is offered by Yahoo.com. There basic set up is quiet similar to Google Adwords. They began offering this service after acquiring GoTo.com. GoTo.com was the first company to successfully provide a pay-for-placement search service.

Microsoft adCenter works with on the Bing.com search engine and is the last in the “big three” players. It provides both User Interface and API front end to advertisers, built on Microsoft .Net 2.0 frameworks.

With the ever changing online search engine framework, PPC is now becoming one of the most important and by-far the only preferred advertising and marketing model for many SME (small and medium sized businesses) around the world. With the effective use of PPC keyword placement, an advertiser can reach out to multiple regions and demographics around the world and achieve maximum traction and exposure.