It is a juggling act maintaining a successful business while learning about all the necessary marketing updates, trends and tricks.
In this article, we’ll go over some of the most recent and popular tools, strategies and content that might help with your online marketing efforts.
Video and Broadcasting
This is one of the most important and current tools for your business: video or video broadcasts.
Youtube is definitely the most important video tool and you MUST learn it and use it as well as optimize it in order to be found on search results. Since it’s a Google product, you have double the opportunity to be picked up by search engines.
While YouTube is the ruler of video, Periscope and Meerkat are a close second and have become some of the most useful apps for quick updates. Not only convenient for on-the-go business owner, but also connected and streamlined with Twitter and Youtube!
They allow you to live broadcast updates, usually announced via Twitter or through the app infrastructure.
The Power of Personality and Emotion
It’s important to keep in mind that most of your viewers, no matter their demographic makeup, tend to interact with content that speaks to them on an emotional level as well as content that conveys an opinion or personality.
Therefore it’s important to generate creative, emotive and personal updates throughout your social networks and blog/video updates:
• Quotes that relate to your industry
• Inspirational, how-to and quick guides with images
• Polls and contests that can be posted throughout your social networks
• Asking for feedback on products and services
• Featuring employees and other staff
Hashtags, hashtags, hashtags
What are hashtags, exactly? This is a question many of my clients have asked me before. For practical purposes, I’ll go over a quick list of what I consider hashtags to be in the Online Marketing Sphere:
– Searchable keywords
– Trend representations
– Mood manifestations
– Current events and news updates.
They can be used on basically all social networks with the following format: keyword +hashtag. You want your keyword to represent the subject you’re talking about.
While many make valuable connections by using 10+ hashtags, I highly recommend using only
3-5 max. Why? I think it feels a little spammy otherwise.
Tune into Live Events
This goes hand-in-hand with using hashtags.
Twitter and Facebook are great platforms to use when commenting on live or current events. Are you attending an industry conference? Why not research the event page for a hashtag of think of a relevant one like #DenverPharmaConf2015 or #AustingComicCon2015 (capitalizing isn’t necessary, but I always recommend it).
Most sponsors or event organizations will include a hashtag on their promotional materials.
Want to take it one step forward? Take photos of the conference along with a little opinion or blurb about key points or favorite subjects along with the hashtag.
Leveraging the Power of Relevant Networks
Many businesses are quick to adopt the Social Media basics. Not knowing much about them, their real purpose and whether or not they’re relevant to their industry.
While most eCommerce businesses can greatly benefit from Facebook, Instagram and YouTube, they might not necessarily find it profitable to invest much time and energy on LinkedIn. Same goes with a law firm, that might actually greatly engage on platforms like LinkedIn provide valuable content updates about the latest employee insurance changes.
Consulting with a Online Marketing expert might help making this decision easier as well as helping small business owners create a laser-focused content strategy incorporating the most essential and profitable networks.
It’s important for your business to have a personality ‘behind curtains’ in order to relate to potential clients or customers. By using the most relevant and up-to date tools as well as creating engaging and targeted content, you can reach many more potential leads and continue building your online engagement.
An average day-to-day internet user is now pretty much aware how online advertisements work. With terms such as SEO and SEM popping everywhere on the web, we all know that keywords play an important role in how we search and browse the internet. With the coming of social network sites the world has now become a more close knit platform where information is shared and accessed on a whole new level.
Online content is increasing every second ! People are creating, uploading and sharing information on the internet all the time. In the last couple of years, online search platforms have realized the importance of this increasing data and have tried to come up with solutions that provide customized information to its users.
The trend is now shifting from being “global” to being more “local”. The need of the hour is to provide information to internet users based on their geographical location, hence Geo-targeting.
Geo-targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location, such as country, region/state, city, metro code/zip code, organization, IP address, and/or ISP. This phenomena has helped online advertisers and publishers in a big way, as they can now customize their add display based on geographic locations of the users and display relevant content.
The fundamental methodology of geo targeting are quiet simple: The technology associate with a user’s IP address to a database containing information matching IP address to zip code. When a website is accessed from the Internet, the available advertising space containing a geo-specified IP address is sent to the Real-Time Bidding (RTB) Exchange. This is where, advertisers who have specified certain zip codes in their inventory orders bid for ad placement on the page, and therefore you see those adds popup based on where you are located and what keywords you searched.
The biggest players of the Internet such as Google and Yahoo have been extensively offering geo targeted tools for their advertisers. PPC (pay per click) campaigns are now been customized based on the rules of Geo targeting. For example, Google will determine which ad to serve based on several location cues, such as search terms, physical location of the searcher, and the domain being viewed. This is bringing great ROI to advertisers and publishers.
Geo targeting has helped businesses plan their online marketing initiatives more effectively. It is helping them spend on a strategic geographical area around their business location. Such concentration or targeting raises accuracy of a campaign because ads are seen by the right people based on what they would like to see. In the coming years, we would be seeing more features and enhancements to this new technology as it benefits the viewer and the advertiser.
According to a recent survey done by a marketing company called Yodel, 50% of small businesses around the world still don’t have websites.
Think about it! Never before has the world been able to connect and collaborate across the globe so easily. Also, when was the last time you wanted to search for something? Well chances are you went online to search. In the past few years the internet has changed the way we live and make decisions. The internet has completely changed and revolutionized the way we operate and communicate in our day-to-day business.
Any business (big or small) that does not have a website is missing out on one of the most powerful marketing and sales tools available to them. One of the most important reasons why a website is important is it helps you connect with your customer immediately, and moreover any viewer or customer coming to your website through an online search or click, is always a warm lead i.e. they have a need – for your product or service.
The other important thing is a website helps your build credibility as a brand, product or a business. It will not only give you credibility but it will also help to give the impression that your business is bigger and more successful than it may actually be.
In now-a-days technology driven world, getting a website takes no time at all. Easy to use tools such as Webly, Webflow, Sidengo, WordPress or Joomla can get your business up and running online in minutes. At Small Business Pool, we offer affordable and quick web designing services that are customized to your need. We understand your business and industry and setup the best possible option online. We have a pool of programmers and developers working on the most up-to-date web and mobile technologies.
Our consulting approach not only helps you with the technical side of web development and design, we also integrate search engine analytics and online marketing tools into our service. A professional website will help you reach out to customers that potentially have the need for your services or product, but don’t know how to find you.
So if you are a small business owner, who doesn’t have an up and running website, or does not have the required know-how or means to setup one, then contact us today! We will get you setup in no time.
Businesses are changing and so are marketing methods.
The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective.
The power of animation is increasing and it’s highly recommended that all business owners take notice of this innovative and emerging new trend.
Online advertising in specific is using animation videos to market their business with a touch of creativity and imagination.
There was a time when animation was limited to those with massive production budgets, but current technology trends has introduced new opportunities and you no longer need a big studio or access to television broadcast channels to create and distribute animation.
The three important benefits of animation in the digital marketing world:
- Animated videos help viral marketing & easy video sharing: Viral video marketing campaigns increase click through rates by almost 800%. 70% of people who watch online videos will, in turn, pass links for these videos onto their friends, hence making your content go viral.
- SEO and animated Video go hand-in-hand: Google owns You Tube, so a presence on You Tube or any of the famous video sharing websites such as Vimeo, Dailymotion etc, gives you almost 60% higher likelihood of a Google front-page search result. You can also add keyword tags to your animated videos so that the Google crawling mechanism works most effectively on your content.
- Exponential increase in conversion rate: 70%- 85% of people are more likely to purchase after watching a product animation video. On an average, people will stay 1.5 minutes longer on your website when engaged with an animation. You have a chance to grab their attention and communicate using a powerful mix of pictures, motion, text, voice, sound effects and music in a short amount of time, and all of this is possible through a simple animation.
There is a difference between live action video and an animation and the key is “Imagination”! A well thought of script with a marketing plan is important while creating an animation video. So always plan and prepare for production, and remember, Animation has no boundaries!
We at Small Business Pool, work with some of the most talented designers, script writers, 3D artists and animators from around the GLOBE. Our consulting approach helps you clearly understand and plan your animation video campaign. Our cost effective approach will help you achieve your marketing objective in no time.
For a quick plan of action quote, contact us TODAY!