Mobile applications are becoming the most preferred way of marketing, connecting and engaging with customers. Developing a mobile or smart device application can be costly, so you need to be sure you do it right the first time to get repeat engagement and results.
Here are the three most important questions to ask yourself, before you make the investment:
Do you need a mobile app or a mobile website? This is one of the most important decisions to make while planning a mobile app development initiative. If you don’t have a budget to build an app, don’t do it just for the sake of having an application. If mobile website would work best, go with that. If enhancing your mobile site is easier, do it, because it works across many different Smartphone platforms.
What kind of phones or smart devices do your customers use? While developing an application you need to keep in mind that it should work on all kinds of different platforms. Companies that develop their first app for every platform are not recognizing where their customers are and where their business will fit in best.
Do you actually have the time keep up with a Mobile app? The applications that do best in the market demand users to come back over and over again, and that requires ongoing up gradation of new content. If you can’t do that, you won’t get repeat visitors and your app will end up failing. So its important to have the time and budget for ongoing mobile app maintenance and management.
Even if you think you have a great idea for a mobile app, you have to always look at the pros and cons involved in developing an app. Whether it’s a developer or a app development company, it’s easy to forget about what you’re really trying to achieve with the app because you become so focused on the actual look and feel. The best applications don’t just look good, they actually solve a problem or simplify life for the mobile consumer.
So think before you act and always plan with an open mind. Mobile apps are a way to the future but they also require time and money investment, but if you are ready to take up the challenge and feel confident about the final results, then go for it!
Social engineering in its most basic form is described as the art of psychological manipulation. It is generally associated with the context of security where a person is manipulated to perform a certain action or divulge confidential information. It could also be something as simple as breach of trust, confidence trick or a simple fraud.
There are many forms of social engineering and are generally associated with human decision-making. These acts typically occur when “bugs in the human hardware,” are exploited in various combinations to create an attack.
Here are a few to watch out for:
By far the most popular social engineering technique, it is an act of fraudulently obtaining private information. Usually, the phisher sends an e-mail that appears to come from a legitimate business—a bank, or credit card company—requesting “verification” of information and warning of some dire consequence if it is not provided. The e-mail usually contains a link to a fraudulent web page that seems legitimate—with company logos and content—and has a form requesting everything from a home address to an ATM card’s PIN.
It is the act of creating and using an invented scenario (the pretext) to engage a victim in a way that increases the chance the victim will reveal information or perform certain actions. It most often involves some prior research or setup and the use of this information for imitation (e.g., date of birth, Social Security Number, etc) to establish legitimacy in the mind of the targeted victim. This technique is used to fool a business into disclosing customer information as well as by private investigators to obtain telephone records, utility records, banking records and other information directly from company service representatives.
This technique has been widely used in developed and underdeveloped countries. It uses physical media and relies on the curiosity or greed of the victim. Typically, the attacker leaves a malware infected floppy disk, CD ROM, or USB flash drive in a location sure to be found (elevator, bathroom , sidewalk, parking lot), gives it a legitimate looking and simply waits for the victim to use the device.
This act involves an attacker, seeking entry to a restricted area secured by unattended, electronic access control, e.g. by RFID card, simply walks in behind a person who has legitimate access, hence the term “tail” gating.
With the coming of technology and systems, it is highly important for all entrepreneurs to secure their business and day-to-day transactions from such acts of confidence tricking and fraud. As a business, have you educated your employees recently on what information is safe to divulge and to whom they can divulge it? Understanding social engineering techniques can help you develop a plan for how to protect your business. Recognize the signs and protect yourself before it is too late!
Scribd uses iPaper which is a rich document format similar to PDF built for the web, which allows users to embed documents into a web page. iPaper was built with Adobe Flash, allowing it to be viewed the same across different operating systems (Windows, Mac OS, and Linux) without conversion, as long as the reader has Flash installed (although Scribd has announced non-Flash support for the iPhone). All major document types can be formatted into iPaper including Word docs, PowerPoint presentations, PDFs, OpenDocumentdocuments, OpenOffice.org XML documents, and PostScript files.
The idea for Scribd was originally inspired when Trip Adler was at Harvard and had a conversation with his father, John R. Adler about the difficulties of publishing academic papers. He teamed up with cofounders Jared Friedman and Tikhon Bernstam and they attended Y Combinator in Cambridge in the summer of 2006. Scribd was launched from a San Francisco apartment in March 2007 and quickly grew in traffic.
In September 2009, BusinessWeek named Scribd one the “World’s Most Intriguing Startups”. In December 2009, Forbes named Scribd one of its “10 Hot Startups”. Fast CompanyNamed Scribd “One of its Top 10 Most Innovative Media Companies” in February 2010. In May 2010, Scribd was recognized as one of the “2010 Hottest San Francisco Companies” by Lead411. On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011. After the World Economic Forum Technology Pioneer Award, Time Magazine named Scribd one of the “10 Start-Ups that Will Change Your Life”.
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Microsoft SharePoint is a popular web application platform developed by Microsoft for small to large organizations. It is designed as a centralized replacement for multiple web applications and supports various combinations of enterprise website requirements. It is typically associated with web content management and document management systems.
SharePoint’s multi-purpose platform allows for managing and provisioning of intranet portals, extranets and websites, document management and file management, collaboration spaces, social networking tools, enterprise search, business intelligence tooling, process/information integration, and third-party developed solutions. SharePoint can also be used as a web application development platform.
SharePoint is designed to be highly scalable. It is capable of supporting multiple organizations on a single ‘server farm’. Microsoft provides SharePoint as a free product, sells premium editions with additional integration and functionality, and also provides SharePoint as a cloud computing solution as part of BPOS and Office 365. The product is also often sold as a cloud solution by local third-party vendors.
Talking about Ping.fm – it is a free social networking and micro-blogging web service that enables users to post to multiple social networks simultaneously.
Ping.fm was created with the intent of making it as easy as possible to post updates to multiple social networking sites simultaneously. The idea came about when creators were updating status messages with micro-blogging sites Twitter and Tumblr. The idea of posting exactly the same information in two places seemed a bit tedious, so Ping.fm was born.
Making an update on Ping.fm pushes the update to a number of different social websites at once. This allows individuals using multiple social networks to update their status only once, without having to update it in all their social media individually. Ping.fm groups services into three categories – status updates, blogs, and micro-blogs – and updates can be sent to each group separately.
LAMP is an acronym for a solution stack of free, open source software – Linux (operating system), Apache HTTP Server, MySQL (database software) and Perl/PHP/Python, principal components to build a viable general purpose web server.
When used together, they form a solution stack of technologies that support application servers.
The LAMP stack offers a great number of advantages for developers:
– Easy to code: Novices can build something and get it up and running very quickly with PHP and MySQL.
– Easy to deploy: Since PHP is a standard Apache module, it is easy to deploy LAMP web applications by uploading .php files to an Apache server and connecting to a MySQL database.
– Develop locally: LAMP can be set up so an app can be built locally, then deployed to the Web.
– Cheap and ubiquitous hosting: Many inexpensive web hosts provide PHP and MySQL services.