Tagged: media

Can User Experience be designed?

Can User Experience be designedUser experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can craft the user experience of their product or website.

Recent research indicates that UX takes a broader approach to communication between computers and humans. UX takes many different aspects into consideration as well, such as emotional, hedonic, aesthetic, affective and experiential variables.

According to the Hassenzahl’s model, each user assigns some attributes to a product or service when using it and these attributes are different for each individual user. UX is the consequences of these attributes plus the situation in which the product is used.

So in a realistic world, you cannot design the user, because some are able to easily use a product, service, or a website to perform their task and others simply cannot! The stimulation that a product or service provides depends on the individual user’s experience with similar products. Also, every user has different goals, and so they use products, services and/or websites in different modes.

The other important point to remember is that you can never design a situation. A user situation goes beyond what can be designed. It can determine why a product is being used, and it can shape a user’s expectations.For example, on some occasions, you may want to explore and take advantage of the wealth of features on Twitter or Facebook. In other situations, the same functions may make things too complex for you. Moreover UX also evolves with time. For example, the first time a user tries an application, they may be confused by it and have a slightly downbeat experience. Later, when they get used to it and discover its wealth of features and learn how to handle it, they might get emotionally attached to it, and the overall UX (user experience) would become more positive.

So while designing a product, service or an application, it is very important to understand the user. Typical methods such as user research with surveys, interviews and observations are very important. Finally, it is important to give users what they want, and perhaps a little bit more! In addition to enabling users to use your service effectively and efficiently, it is important to give them the “WOW” experience. Exceeding their expectation is always preferred.

Does your business need a Mobile App?

mobile application dev_small business poolMobile applications are becoming the most preferred way of marketing, connecting and engaging with customers. Developing a mobile or smart device application can be costly, so you need to be sure you do it right the first time to get repeat engagement and results.

Here are the three most important questions to ask yourself, before you make the investment:

Do you need a mobile app or a mobile website? This is one of the most important decisions to make while planning a mobile app development initiative. If you don’t have a budget to build an app, don’t do it just for the sake of having an application. If mobile website would work best, go with that. If enhancing your mobile site is easier, do it, because it works across many different Smartphone platforms.

What kind of phones or smart devices do your customers use? While developing an application you need to keep in mind that it should work on all kinds of different platforms. Companies that develop their first app for every platform are not recognizing where their customers are and where their business will fit in best.

Do you actually have the time keep up with a Mobile app? The applications that do best in the market demand users to come back over and over again, and that requires ongoing up gradation of new content. If you can’t do that, you won’t get repeat visitors and your app will end up failing. So its important to have the time and budget for ongoing mobile app maintenance and management.

Even if you think you have a great idea for a mobile app, you have to always look at the pros and cons involved in developing an app. Whether it’s a developer or a app development company, it’s easy to forget about what you’re really trying to achieve with the app because you become so focused on the actual look and feel. The best applications don’t just look good, they actually solve a problem or simplify life for the mobile consumer.

So think before you act and always plan with an open mind. Mobile apps are a way to the future but they also require time and money investment, but if you are ready to take up the challenge and feel confident about the final results, then go for it!

“Business-Web-Media”

business-web-mediaSmall Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses.

Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting competitive advantage.

The tag line “Business-Web-Media” signifies the core areas of the services i.e. in the field of Business, Web & Media.

Business: Management Consulting & Planning, Strategy & Change Management, Digital Transformation, Human Resource Management, Statistical Analysis, Market Research & Surveys, Sales & Lead Generation, Virtual Assistants, Customer Service & Support.

Web: Web Programming & Design, E-commerce, Online Game Development, Scripts & Utilities, Web Plug-ins, Mobile Apps Development, Application Interface Design, Email Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Online Advertising & PR, Media Analysis, Web Analytics, Website Content Development, Blog & Article Writing.

Media: Graphic Design, Illustration, 3D Modelling, Animation, VFX, Presentations, Corporate Video Production, Bio Videos, Commercials and Viral Marketing Videos.

Playing Games

playing gamesA video game is practically software that has art, audio, graphics and game play. Game development is usually done using the “agile development” method i.e. it is based on iterative prototyping, a subset of software prototyping. This process depends on feedback and refinement of game’s iterations with gradual increase in feature set.

A typical game development team comprises of the producer, the publisher, the development team, designers, artists, sound engineers and testers. The games go through development, alpha, and beta stages until finally being released. The video game industries is fairly volatile, similar to other artistic industries including television, music, etc and has a distribution methods similar to those of music and film industries.

A game development software or more popularly known as a game engine is the most critical element for a game developers. A game engine is a vital tool that eliminates a lot of technical aspects of making a game. So all you do is focus on designing your game and let the game engine do the rest.

Top 3 game engines:

  • Unity: By far the most popular and widely used game engine in the market. This tool has a whole suite of assets, strong support, a good community, and it’s free! Another unique and awesome feature is that it allows you to play your game immediately in the editor.
  • UDK (the Unreal development Kit): This engine offers a full-fledged tool that allows you to create games. It has some of the most state of the art rendering and animation integration. It includes a tool called Unreal Kismet, which is a visual programming editor that requires no programming knowledge to use.
  • Cry Engine 2: This Game Engine has a full suite of tools that are used to create your game. It has one of the best looking graphics rendering of any game engine. It also included is an AI (Artificial Intelligence) system and custom character support built right in the engine.

Digital Marketing 101

If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into.

Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels to reach out to potential customers. The three main elements that make Digital marketing different from traditional marketing or advertising are instant feedback, reporting and a “call to action”. Digital Marketing can be categorized under two broad sections i.e. the Pull technology (where the consumer is searching marketing information often through web search and has given permission to receive content) and the Push technology (where the marketer sends a message without the consent of the recipient).

Popular forms of digital marketing include: banner advertising, search engine optimization (SEO), social media, pay per click (PPC), newsletters, text messages, mobile advertisement, website feeds (RSS), blogs and streaming media (audio and video). In the past few months, other mediums have been used to attract customers and manipulate online content such as: Online Reputation Management (ORM), online PR and Q&A.

Average consumers are constantly becoming more webs savvy and knowledgeable, and as a business owner or manager you would soon feel the need to join the digital marketing bandwagon. Starting with the basics is the right choice. Also, having a planned approach to a digital marketing campaign will help you streamline your marketing budget and achieve maximum ROI.

One of the most important things to remember in the digital marketing domain is to upgrade with change i.e. to keep trying and using different mediums to market online and learning with experience. Digital marketing is the way to the future and offers a huge marketing potential to businesses of all sizes and shapes.

What is media buying?

Media buying is a popular element of advertising management. It is the acquisition of media space (radio, internet, TV & print) at an optimum price and position for the sole purpose of advertising. When planning what spots to purchase, a media buyer should always take into consideration the service or product objectives.

Any business or enterprise that plans to allocate a team and a budget for advertisement would always depend on the expertise of a professional media buyer, someone who knows what to buy and where to buy. Media buyers need to keep in mind the budget, the medium (radio, internet, TV & Print), the quality of the medium (the target audiences, time of the day for broadcast and advertisement, etc.) and how much of time and space is wanted.

With the birth of the digital age, the focus of media buyers has shifted to the internet and online domain. Products like Banner Advertisement, Google Adwords, Mobile Advertisement and Viral Marketing Videos are becoming popular choices for many businesses and brands. However, TV & Radio spots are still preferred mediums for many businesses that have a substantial advertising budget, whereas print media is slowly becoming obsolete.

Therefore, media buying is an important part of advertising and needs careful planning and budgeting. Even small businesses are recognizing the importances of media buying and are allocating budgets and resources for the sole purpose of effective advertisement.

Get in the Game with Video Marketing

Did you know that online Video Marketing is going to soon supplement traditional Television Advertising?

A recent finding has shown increased synergy between TV and digital video format when used together in cross media marketing campaigns. Online video marketing continues to develop dramatically and soon we will see it evolve from its support role onto the most important component of media buying and planning process.

In a recent study, comScore examined the reach of video marketing within the online population as well as among the total US population, and divided it in terms of age groups:

YouTube is the clear leader in the online video market today, drawing 146 million viewers in March 2012. Other leading publishers of video content include Yahoo! (61 million viewers that month), VEVO (51 million) and Facebook (45 million). The average monthly audience for online video content is steady at around 180 million people, the degree to which users engage with online video has increased dramatically in the past year.

A digital marketing plan without an online video marketing component is incomplete. Now-a-days, businesses and brands are understanding the need of going online with video and are also planning there media buying initiatives accordingly. So it is about time that you get in the game too.

For complete online video marketing solution, contact us today.