Can User Experience be designed?

User experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can…

Does your business need a Mobile App?

Mobile applications are becoming the most preferred way of marketing, connecting and engaging with customers. Developing a mobile or smart device application can be costly, so you need to be sure you do it right the first time to get repeat engagement and results. Here are the three most important questions to ask yourself, before…

“Business-Web-Media”

Small Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses. Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting…

Playing Games

A video game is practically software that has art, audio, graphics and game play. Game development is usually done using the “agile development” method i.e. it is based on iterative prototyping, a subset of software prototyping. This process depends on feedback and refinement of game’s iterations with gradual increase in feature set. A typical game…

Digital Marketing 101

If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into. Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels…

What is media buying?

Media buying is a popular element of advertising management. It is the acquisition of media space (radio, internet, TV & print) at an optimum price and position for the sole purpose of advertising. When planning what spots to purchase, a media buyer should always take into consideration the service or product objectives. Any business or…

Get in the Game with Video Marketing

Did you know that online Video Marketing is going to soon supplement traditional Television Advertising? A recent finding has shown increased synergy between TV and digital video format when used together in cross media marketing campaigns. Online video marketing continues to develop dramatically and soon we will see it evolve from its support role onto…

Celebrating Creativity in Communication

The world’s biggest celebration of creativity in communication happens every year at The Cannes Lions International Festival of Creativity held in Cannes, France. It is the most popular and prestigious festival and has become a prominent global meeting place for advertisers, brand marketers, advertising and communication professionals. Over 9,000 delegates from 90 different countries attend seven…

Using creative Infographics for your Business

Infographics are visual representations of knowledge, information and data that use the elements of design to display content. These graphics present complex information quickly and clearly and express complex messages to viewers in a way that enhances their comprehension. Unlike simple images, Infographics convey a self-contained message or principle. Modern Businesses use Infographics for the…

The Evolution of Training Videos

Traditionally used for training purposes and produced only by the wealthiest corporations, training videos have evolved into a tool used by a vast spectrum of industries – increasingly delivered online. A restaurant-chain used video to conduct training for employees including line cooks, wait staff and dishwashers. The video producer considered the demographics of the audience…

Online Video vs. Text

“If your customers use video in every facet of their life why are you using text to market to them?” Have you ever asked yourself this question – how many times do you watch a video in your day-to-day life? We go online to watch videos in all forms – news, sports, events, commercials, films…

Go TED!

TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, and Design. TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. They are a clearinghouse that offers free knowledge and inspiration from the…