Top 5 books to read this holiday season

The end of the year holiday season is considered the best time for businesses to shut shops and re-look at their objectives for the coming year. The holiday season acts as a boon for many entrepreneurs, as business is a slow and this is the time when you can focus on redefining or re-engineering your…

BRIC – The Big Four

BRIC – alternatively known as the “big four” is an acronym that refers to the newly advanced countries of Brazil, Russia, India and China. Goldman Sachs was the first to introduce this acronym in one of their reports in 2003, stating that by the year 2050 these four economies would be wealthier than most of…

Technology trends of 2014

We have entered into an era were technology is taken over our day-to-day lives! Gone are the days when we wished that things were more automated, technology and knowledge was more readily available and people were more internet savvy. As consumers and human beings we are now in a stage where technology has become an…

How important is “age” in Entrepreneurship?

Often the image of a modern day entrepreneur is someone who is a college dropout with a high inclination towards technology, social media and smartphones – typically a male in his 20s! However, recent study shows that over half of the upcoming entrepreneurs from last year were all 40 and older. According to the study…

Are you Digitally Transformed?

We have reached a stage where digital technologies have become a part of our day-to-day life. Over 2 billion people are connected digitally through the internet and almost 2/3 of businesses around the world have a web/digital presence. The internet is the biggest contributor toward the digital age and has become a bridge, making the…

Top 5 online business directories of Canada

A professional online presence has become the most important elements of any business. Smart devices and location-based applications have brought customers closer to their local businesses. Over 15 million Canadians use their smart device to access information on local businesses every day. So it is crucial that local businesses take advantage of this opportunity of…

The Power of Animation

Businesses are changing and so are marketing methods. The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective. The power of animation is increasing and it’s highly recommended…

Social engineering is the art of psychological manipulation

Social engineering in its most basic form is described as the art of psychological manipulation. It is generally associated with the context of security where a person is manipulated to perform a certain action or divulge confidential information. It could also be something as simple as breach of trust, confidence trick or a simple fraud….

Content Strategy for Businesses

Content is KING! Well that is what we all have been hearing about since the past few years. With so many new business ideas, innovations and startup ventures emerging in the World Wide Web, it is now time that we start recognizing this constantly evolving and growing phenomenon i.e. content creation or rather content strategy….

What is media buying?

Media buying is a popular element of advertising management. It is the acquisition of media space (radio, internet, TV & print) at an optimum price and position for the sole purpose of advertising. When planning what spots to purchase, a media buyer should always take into consideration the service or product objectives. Any business or…

Learning from the OSCARS

Here’s how the Academy of Motion Picture Arts and Sciences and ABC engaged viewers digitally to bring them closer than ever to the main event — and giving business owners ideas for how to similarly engage with customers: Social-media – This year, Oscar.com launched Oscar Buzz, the site’s social media page to track and provide visuals…

From BackRub to Google.com – the facts

Fact 1 – Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. Fact 2 – While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better…