BING it RIGHT

BING is a popular web search engine introduced by Microsoft. It is also advertised as the “decision engine” due to its unique search technology. BING was previously known as Live Search, then the Windows Live Search, and later as MSN Search. This search engine was first introduced by Microsoft CEO Steve Ballmer on May 28,…

Its all about Geo-targeting

An average day-to-day internet user is now pretty much aware how online advertisements work. With terms such as SEO and SEM popping everywhere on the web, we all know that keywords play an important role in how we search and browse the internet. With the coming of social network sites the world has now become…

SEO Bliss!

We all here a lot about “SEO” and the popular term “Search Engine Optimization”, but as business owners, do we really know what it means and what’s its significance to our business? It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online….

“Business-Web-Media”

Small Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses. Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting…

A guide to hyper-social entrepreneurship 2013

In the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and…

The new mantra: change marketing

With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities. Here are a few upcoming…

The BIG question: Organic or Paid?

According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through…

Redefining Singularity

Originally propagated as a mathematical theory, the term Singularity has gone through a series of changes and has been finally redefined at the Singularity University: According to the researches at the institute, the concept of Singularity relates to the unexpected moments of dramatic technological change and the need to foresee their implications and opportunities. It…

Digital Marketing 101

If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into. Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels…

From BackRub to Google.com – the facts

Fact 1 – Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. Fact 2 – While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better…