BING is a popular web search engine introduced by Microsoft. It is also advertised as the “decision engine” due to its unique search technology. BING was previously known as Live Search, then the Windows Live Search, and later as MSN Search.
This search engine was first introduced by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California, USA. The distinctive feature is the listing of search suggestions while queries are entered and a list of related searches (called “Explore pane”) that worked based on a semantic technology that Microsoft purchased from Powerset. As of August 2011, BING has been using a new index-serving technology called “Tiger” that delivers faster and more relevant results for users.
BING as a search engine offers the following additional features to its users:
• Integration with Hotmail
• Integration with Facebook
• Integration with Apple
• Integration with Windows 8
• Media features
• Instant answers
• Local info
The other exclusive feature about the search engine is that it is available in many languages and is localized for many countries. BING also offers many search products for its users, such as Bing Ads, Bing Visual Search, Bing Wolfram Alpha, Bing xRank and more. It also offers a program called Bing Rewards that allows users to earn points for searching with Bing. These points can be redeemed for various products and services on the search engine.
The BING Ads Express is a famous service offered for small businesses that are interested in promoting their business to local customers searching online across the Yahoo Bing Network. According to recent data released by Pricing Engine – a small business marketing platform – the trend is changing in the PPC (pay per click) market. Bing ads are a “more efficient” buy than Google AdWords. The analysis of the data shows that big brands may favor the higher query volume on Google, but small businesses don’t need the same kind of scale. Indeed, in some cases, significant scale can create fulfillment problems for small businesses. BING is gradually becoming a more preferred advertisement platform among small businesses.
So what’s the difference between a regular search engine and a decision engine like BING? Well, perhaps it’s rational. According to Microsoft, Bing is designed to minimize the amount of junk results we get when you perform a search and to help simplify tasks so that a user could make the most informed decision. For example, once you begin your search, Bing has an Autosuggest feature that recommends words based on the first few letters you type, and then lists them for you to choose if one should meet your match. The objective is to organize searches in ways that are easy for users to navigate. BING also has an Explore Pane – located on the left side of the home and results pages, this is intended to help users efficiently browse through their search results.
Could Bing Ever Overtake Google in Search?
That is a tough argument and the reasons are pretty logical i.e., search technology is the bread and butter for Google so they will always remain ahead of the GAME. However, mobile adoption is the future of search and Microsoft has been very instrumental in integrating the BING search engine with its vast network of assets.
Moreover, competition is a major motivator for innovation, and the search engine market has also become unpredictable. If we compare the kind of search results we get from Google versus BING, we can clearly see that it is almost the same. So, though GOOGLE has been around for quite a while and it dominates the search market, we could never be sure about the future if compared with BING.
An average day-to-day internet user is now pretty much aware how online advertisements work. With terms such as SEO and SEM popping everywhere on the web, we all know that keywords play an important role in how we search and browse the internet. With the coming of social network sites the world has now become a more close knit platform where information is shared and accessed on a whole new level.
Online content is increasing every second ! People are creating, uploading and sharing information on the internet all the time. In the last couple of years, online search platforms have realized the importance of this increasing data and have tried to come up with solutions that provide customized information to its users.
The trend is now shifting from being “global” to being more “local”. The need of the hour is to provide information to internet users based on their geographical location, hence Geo-targeting.
Geo-targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location, such as country, region/state, city, metro code/zip code, organization, IP address, and/or ISP. This phenomena has helped online advertisers and publishers in a big way, as they can now customize their add display based on geographic locations of the users and display relevant content.
The fundamental methodology of geo targeting are quiet simple: The technology associate with a user’s IP address to a database containing information matching IP address to zip code. When a website is accessed from the Internet, the available advertising space containing a geo-specified IP address is sent to the Real-Time Bidding (RTB) Exchange. This is where, advertisers who have specified certain zip codes in their inventory orders bid for ad placement on the page, and therefore you see those adds popup based on where you are located and what keywords you searched.
The biggest players of the Internet such as Google and Yahoo have been extensively offering geo targeted tools for their advertisers. PPC (pay per click) campaigns are now been customized based on the rules of Geo targeting. For example, Google will determine which ad to serve based on several location cues, such as search terms, physical location of the searcher, and the domain being viewed. This is bringing great ROI to advertisers and publishers.
Geo targeting has helped businesses plan their online marketing initiatives more effectively. It is helping them spend on a strategic geographical area around their business location. Such concentration or targeting raises accuracy of a campaign because ads are seen by the right people based on what they would like to see. In the coming years, we would be seeing more features and enhancements to this new technology as it benefits the viewer and the advertiser.
It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online. The general way of “searching” anything online is by going to search engines such as Google, Yahoo and Bing and just simply searching content with “keywords”.
The result (pages) that these search engines fetch is with the help of the so called “SEO” mechanism. So to put it in a definition format: SEO (Search Engine Optimization) is the process by which a website or web-page can be optimized in such a way that it appears as a relevant search result, which in turn generate traffic or visitors to your website or web-page. Typically speaking, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users.
So think about it this way: Search Engine Optimization is an un-paid or rather natural (organic) way that helps in generating traffic or visitors to your website or webpage.
In an ideal scenario, when we search something online, search engines with the help of inbuilt algorithms, check or “crawl” through billions of documents and do two things – first, return only those results that are relevant to the search query or keyword, and second, rank those results in order of perceived usefulness. Hence, it is both “importance” and “relevance” that the process of SEO is intended to influence.
SEO as a Marketing Strategy
The key to building a successful online marketing strategy that revolves around principles of SEO is to know and have empathy for your online visitors. Once you understand what the average searcher, and more specifically, your target visitors, is looking for, you can more effectively work around your overall SEO approach. “Keywords” are the key to the success of any SEO initiative. The right kind of keywords can fetch you the right kind of traffic.
The other important thing to keep in mind is that your website should rank in the first few pages of the search. This is again more of an “organic” outcome of all your SEO efforts and will get stronger with time. Appearing at the top of the results not only provides the greatest amount of online traffic, but encourages trust in viewers as to the worthiness and relative importance of the company/website.
To know more about SEO tools and strategies, contact us today!
Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting competitive advantage.
The tag line “Business-Web-Media” signifies the core areas of the services i.e. in the field of Business, Web & Media.
Business: Management Consulting & Planning, Strategy & Change Management, Digital Transformation, Human Resource Management, Statistical Analysis, Market Research & Surveys, Sales & Lead Generation, Virtual Assistants, Customer Service & Support.
Web: Web Programming & Design, E-commerce, Online Game Development, Scripts & Utilities, Web Plug-ins, Mobile Apps Development, Application Interface Design, Email Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Online Advertising & PR, Media Analysis, Web Analytics, Website Content Development, Blog & Article Writing.
Media: Graphic Design, Illustration, 3D Modelling, Animation, VFX, Presentations, Corporate Video Production, Bio Videos, Commercials and Viral Marketing Videos.
In the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and profitable businesses.
In the year 2011-12, the phrase “social entrepreneurship” became highly popular. What it meant was simple – make a difference to the society and don’t forget to make money!
As we all know that trends keep changing, so will the focus. Let’s put it this way: an average entrepreneur, perhaps in his early 30s, knows more about global technology and business trends than a young business owner in the late 90s, and this phenomenon is only going to get better in the years to come.
We are heading towards an era of “hyper-social entrepreneurship” i.e. getting quick, social and profitable, and to achieve that, here’s the GAME plan:
Think concept not technology: We all know that knowledge is power, well to be a successful business owner; you don’t need to know it all. All you need to do is think of concepts and just not rely on knowledge. A true manager of the future is going to be someone who thinks “out of the box”. There could be 10 different tried and tested methods to solve a problem, but you come up with the 11th solution, keeping in mind that it should be workable and would set a new trend.
Think content and search engine – The future of the World is just content. What you did, or what your business did, or what you said or what someone has to say about you or your business is all out there on the World Wide Web. There is nothing to hide! If you have something to publicize, you can get writers to write about it. If you want to comment, you have appropriate forms. It’s like deep blue sea were keywords are like fish, always moving. All you need to do is type in the right keyword on Google, and you get what you need!
Self brand yourself – don’t be shy about talking about what you do. We all are human, and have brains that have ideas. Brand yourself in a way that signifies that you are someone who has grey cells, someone who knows his industry, someone who is positive and is ready to take risks and face the challenges.
Socially Network in the right way – It’s not about having tons of friends, contacts and followers on facebook, linkedin and twitter, but it’s about how many of them really care and are of value. Connecting with people is the key, but it should be done in a way that is professional yet creative.
Play chess – It improves your cognitive and logical brain power. If you feel dull and burnt out, a game of chess will help you get into the mode of a challenge and competition. It will help you see a situation from all different angles. There are no tried and tested methods, you make your own strategy and live by it. The more you play the game, the more intuitive you become.
Get in shape – If you are that famous rock stare next door who is high on drugs and alcohol all the time, then perhaps you should stop writing and just be high! Such a lifestyle is a recipe to disaster. The future entrepreneur is someone who takes care of his health, body and attire. A healthy look portrays an image of confidence, reliability and trust. Moreover, an active and balanced lifestyle keeps you away from stress, and gives your extra energy to face challenges.
Just do it – Last but not the least, it’s important that we actually start doing things. Plan and budget that new marketing initiative that you have been thinking about or organize that Friday networking meeting that you always thought would work. It’s always important that we actually WORK on an idea or concept or else it stales out with time.
With growing competition around the world, it is your creativity that will actually help you make a difference and will fetch your profits. So get ready to become the next “hyper-social entrepreneur” in the year 2013.
With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities.
Here are a few upcoming trends to watch for:
Content is king: As industries and business move towards using “Organic” ways of monetizing, content becomes extremely important not just to consumers but to brands. The key is to create relevant content for your target audience. If done correctly and placed in the right situation, can have great long term benefits.
Creating cross device experience: Digital devices are becoming smarter every day. The changing trend will allow content experiences to become multi-dimensional and could dramatically lift engagement numbers for brands. Digital device application creators have the opportunity to drive a connected content experience across multiple devices.
Social communication will be seamless: With so many social platforms joining the game it would soon become difficult for businesses to stay on top of each platform. In the coming years, we will be seeing the emergence of technology providers that will make it easier to not just maintain and create workflow solutions across these social platforms, but also launch media-driven campaigns.
Location Targeting: The two main elements of any marketing campaign are reaching out to the target audience and using the right channel. With the coming of digital devices including phones and tablets, we are seeing an increasingly amount of digital media inventory tagged with location data (latitude and longitude). With this entire new data asset, marketers are giving location an increased role within the whole media planning and buying process.
According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through Rates) i.e. the higher you rank on search engines, the more people click on your website and the lower you rank, the less clicks and traffic your site gets. Therefore ranking high on search engine page 1 is of ultimate value to every website.
The other interesting fact is that Women (53%) are more likely to click on paid search ads than men, who click on paid ads 47% of the time. Further, if the age group is also analyzed, younger searches are less likely to click on paid ads – 35 percent of ads are clicked on by searchers age 34 or younger. Thus, as age increases, so does the number of people clicking on those PPC ads, as 65 percent of paid ad clicks come from searchers age 35 and older. Also if we compare Google with Bing, Google is the clear leader on successful search rates, with a 91 percent successful search rate. Bing’s percentage of successful searches: 76 percent.
Online search technology is an ever changing phenomenon and is constantly going through improvements and upgrades. With search results being the starting point for many businesses and brands, there will be a time when organic search results would completely over shadow paid search, so creating quality content and ranking high on search engines should be the ultimate long term goal.