Tagged: global

Its all about Geo-targeting

GeotargetingAn average day-to-day internet user is now pretty much aware how online advertisements work. With terms such as SEO and SEM popping everywhere on the web, we all know that keywords play an important role in how we search and browse the internet. With the coming of social network sites the world has now become a more close knit platform where information is shared and accessed on a whole new level.

Online content is increasing every second ! People are creating, uploading and sharing information on the internet all the time. In the last couple of years, online search platforms have realized the importance of this increasing data and have tried to come up with solutions that provide customized information to its users.

The trend is now shifting from being “global” to being more “local”. The need of the hour is to provide information to internet users based on their geographical location, hence Geo-targeting.

Geo-targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location, such as country, region/state, city, metro code/zip code, organization, IP address, and/or ISP. This phenomena has helped online advertisers and publishers in a big way, as they can now customize their add display based on geographic locations of the users and display relevant content.

The fundamental methodology of geo targeting are quiet simple: The technology associate with a user’s IP address to a database containing information matching IP address to zip code. When a website is accessed from the Internet, the available advertising space containing a geo-specified IP address is sent to the Real-Time Bidding (RTB) Exchange. This is where, advertisers who have specified certain zip codes in their inventory orders bid for ad placement on the page, and therefore you see those adds popup based on where you are located and what keywords you searched.

The biggest players of the Internet such as Google and Yahoo have been extensively offering geo targeted tools for their advertisers. PPC (pay per click) campaigns are now been customized based on the rules of Geo targeting. For example, Google will determine which ad to serve based on several location cues, such as search terms, physical location of the searcher, and the domain being viewed. This is bringing great ROI to advertisers and publishers.

Geo targeting has helped businesses plan their online marketing initiatives more effectively. It is helping them spend on a strategic geographical area around their business location. Such concentration or targeting raises accuracy of a campaign because ads are seen by the right people based on what they would like to see. In the coming years, we would be seeing more features and enhancements to this new technology as it benefits the viewer and the advertiser.

Trying to do it the “American way”, in India!

Trying to do it the American way, in India!Though India has been emerging as a hotspot for new ventures and start-ups, but it holds the symbol of being notoriously bureaucratic and a red-taped structure in the global market.

India may be home to many of the largest global outsourcing and IT consulting firms, but attracting American-style entrepreneurism here has been slow or rather sporadic.

The frustrations of setting up or doing business in India include numerous hurdles in licensing and making other filings, and pressure for bribes, which Americans cannot legally give and are not used to.

Due to this reason, many start-ups try to avoid the red tapism by only catering to private clients and by making products that do not need governmental approval. There have also been incidents where business owners have had to adjust business plans quickly to get around such complications.

The other obstacle that American entrepreneurs face in India is to find and retain good employees. The Indian job market is so turbulent that it’s not uncommon for a young person to quit jobs just to get a pay raise somewhere else.

In the case of Rahoul Mehra and Glennis Matthews Mehra, both founders of Saf Labs, a biotechnology trading company in Mumbai: After setting up a business in New York and then moving their base to Mumbai, India, they both soon realized that due to the Indian government delayed biotech funding for its new five-year plan, Saf Labs’ business was eventually going to dry up in India. The Mehras realized they had to move away from the Indian market and focus more on international opportunities.

Well the flip side is that despite such challenges, many American technology entrepreneurs are seeking to pursue the country’s untapped opportunities, even without the influence of a multinational corporation backing them.

With only one motivation: the sheer potential of tapping a population of 1.2 billion people with a stable middle class. They say that if you could do business in India, you could do it anywhere!

Complete article available on NDTV Profit.

Is your Corporation Socially Responsible?

corporate social responsibilityIn the past few years, great emphasis has been given to the concept of Corporate Social Responsibility, precisely defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social, economical and environmental expectations. Over the last decade, there have been number of companies worldwide that have started promoting their business through Corporate Social Responsibility strategies because the customers and the investors expect them to act sustainable as well as responsible.

The concept of Corporate Social responsibility is now becoming a self-regulation integrated into an organizations’ business model. Its regulations generally function as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. On a broader level, “corporate social responsibility” or CSR is a mechanism though which an organization can embrace responsibility for its actions and propel a positive impact through its business activities on the consumers, employees, stakeholders, communities, environment and all other members of the public sphere.

ISO 26000 is the recognized international standard for CSR. The standard emphasizes the relationship of a business to the society and environment in which they operate which is a critical factor in their ability to continue to operate effectively. The ISO 26000 standard is becoming popular these days as it helps businesses and organizations translate principles into effective actions and shares best practices relating to social responsibility, globally and is meant for all types of organizations regardless of their industry, activity, size or location.

Social responsibility and sustainability have become important marketing strategies for businesses. Corporations are motivated to become more socially responsible because their most important stakeholders expect them to understand and address the social and community issues that are relevant to them. Generally, CSR is related to crisis i.e. whenever a company falls into a social or economical crisis they look towards the concept of corporate social responsibility. It is important that organizations understand the significance of the concept of CRS and integrate it into their business models.

Aligning a business towards a sustainability approach is always helpful in the long run. CSR is an evolving theory and with the coming of the global digital age, the theory is gaining rapid significance among business of all sizes.

Top countries to start a small business in 2013

Top countries to start a small business in 2013Starting and registering a new business is never easy. As a business owner you should have an open mind while analyzing all options, plan long term and always have the flexibility to incorporate in countries that more openly embrace capitalism and new business development.

The World Bank Doing business report shows changing trends in the global business environment for over 170 different economies. Between the year 2010 and 2012, over 53 world economies made it easier to start a business.

In the year 2013, these top 5 countries will provide the greatest ease of doing business:

# 1 Singapore

GDP: $240 billion
GDP per capita: $46,241

Consistently ranks highly in terms of one of the best countries in the world to own and operate a business. The country modernized its system by taking all business creation procedures online, requiring detailed disclosure for investors, taking all tax management and payments online, creating a single window for trade across borders.

# 2 Denmark

GDP: $333 billion
GDP per capita: $59,684

The only economy in the world where it costs nothing to start a business, although entrepreneurs do have to show that they have some money in the bank before they can set up shop. Its key advantage compared to other more developed economies in the current global economy is the very strong position of its government fiscal finances.

# 3 New Zealand

GDP: $162 billion
GDP per capita: $39,300

It only takes 24 hours to set up a business in New Zealand, the speediest start-up time in the world. Borrowers and lenders in New Zealand enjoy relatively strong legal rights, while investors have some of the strongest legal protections in the world.

# 4 Hong Kong

GDP: $244 billion
GDP per capita: $34,457

The country has a reputation as operating one of the most open and free-market economies in the world. The country has made several reforms, including putting business creation procedures online, creating a one-stop shop for construction permits, requiring disclosure for investors and paying taxes.

# 5 United States

GDP: $15.1 trillion
GDP per capita: $48,442

Even with its current struggles, the U.S. remains one of the preferred places in the world to open and run a business. The country has relatively low cost and short application process to start a business, speedy importing and exporting processes, and strong investor protections.

GaN is changing the WORLD

Gallium nitride or more popularly known as GaN is a wide band gap semiconductor material generally used in bright light-emitting diodes ever since the 90s. GaN is developing rapidly around the globe to transform many aspects of modern day life. The material has special properties that are also been tested and used by the defense and military of many countries around the world.

We might not know but we do come in contact with GaN in our day-to-day lives. A simple instance is the answer to the typical mobile user “Can you hear me now?” The efficiency and resistance to heat and electronic interference of microwave amplifiers built with GaN enables broader and far more reliable cellular coverage, while reducing the need for cooling fans required by older cell phone tower technologies. In fact according to a South Korean company that makes GaN-based radio frequency and microwave components, U.S. carriers could save approximately $2 billion per year by using GaN technology for their wireless infrastructures.

Another popular example is the Blu-ray disc: As we all know Blu-ray discs can hold more video and audio data in comparison to the traditional DVDs. The data packed into the Blu-ray discs are in the form of tiny groves or pits. The tiny, highly accurate Blu-ray laser beam – powered by GaN-based violet laser diodes – can accurately read these hyperfine pits or groves. GaN technology enables higher resolution for the crystal clear imagery modern movie viewers have come to expect.

GaN is rapidly propelling innovation across numerous industries around the world. Product manufacturing start-ups and large enterprises looking to innovate and conceptualize new products would be way ahead of the game if they understand the true potential of using GaN within their development and business model. We are heading towards an era where future innovators, investors, engineers and scientists will be finding new ways to apply GaN technology into our iPhones, iPads and other digital devices, bringing the networked world to consumers’ fingertips more quickly and effortlessly.

Doing business in Beverly Hills

In the mid-1700s Beverly Hills was treasured for its most precious resource – water. For this reason, its early name – El Rodeo de las Aguas (or Gathering of the Waters). Originally a ranch and farmland, the region later transitioned to lima bean fields in the late 19th Century and then was developed as residential property and, ultimately, the “home to the stars”.

As of the current census, the racial makeup of the city is 85.1% White, 7.10% Asian, 1.80% African American, 1.50% from other races, 0.10% Native American and 4.60% of the population were Hispanic or Latino of any race. Beverly Hills is also home to a large Persian/Iranian community.

90210 is one of five ZIP codes for Beverly Hills, and perhaps it is one of the most famous and desired location based on popular culture.

Beverly Hills is home to one Fortune 500 company, Live Nation Entertainment; other companies based in Beverly Hills include Platinum Equity, John Paul Mitchell Systems and Spark Networks. Since August 22, 2011, the headquarters of Metro-Goldwyn-Mayer have been located in Beverly Hills.

How to register a business in Beverly Hills?

All Businesses that are located in the City of Beverly Hills or conducting business within the city limits, whether or not the business is physically located in Beverly Hills, must apply for Business Tax registration certificate within 30 days to the start of business. All businesses such as Non-professional Services, Retail, Wholesale, Contractors, Apartment Building Owners, Rental of Commercial Property, Rental of Residential Property including Single Family Homes, and others are taxed according to business type.

Certain types of businesses are required to obtain a special permit prior to applying for a business license. Some of the businesses that are required to obtain this permit are: Amusements, Clubs, Auctions, Escort Bureaus, Massage, Motion Picture/Television Filming, Police Patrol, Second Hand Dealers, Pawnbrokers, Peddlers, Taxicabs, Transient Merchants, Solicitors/Canvassers, and businesses that require a Conditional Use Permit.

Guide to Opening a Business in Beverly Hills

Go TED!

TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, and Design. TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. They are a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other.

The TED Conference is held annually in Long Beach and broadcast in Palm Springs. More than a thousand people attend, and the breadth of content includes science, business, the arts and the global issues facing our world. Over four days, 50 speakers each take an 18-minute slot, and there are many shorter presentations, including music, performance and comedy.

TEDGlobal is TED’s summer conference. The themes of the global conference are slightly more international in nature, and the full TED format is maintained, with a wide-ranging roster of speakers and performers over four days of TED main stage sessions — plus the famous TED University, where attendees share their own knowledge with one another.