In the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and profitable businesses.
In the year 2011-12, the phrase “social entrepreneurship” became highly popular. What it meant was simple – make a difference to the society and don’t forget to make money!
As we all know that trends keep changing, so will the focus. Let’s put it this way: an average entrepreneur, perhaps in his early 30s, knows more about global technology and business trends than a young business owner in the late 90s, and this phenomenon is only going to get better in the years to come.
We are heading towards an era of “hyper-social entrepreneurship” i.e. getting quick, social and profitable, and to achieve that, here’s the GAME plan:
Think concept not technology: We all know that knowledge is power, well to be a successful business owner; you don’t need to know it all. All you need to do is think of concepts and just not rely on knowledge. A true manager of the future is going to be someone who thinks “out of the box”. There could be 10 different tried and tested methods to solve a problem, but you come up with the 11th solution, keeping in mind that it should be workable and would set a new trend.
Think content and search engine – The future of the World is just content. What you did, or what your business did, or what you said or what someone has to say about you or your business is all out there on the World Wide Web. There is nothing to hide! If you have something to publicize, you can get writers to write about it. If you want to comment, you have appropriate forms. It’s like deep blue sea were keywords are like fish, always moving. All you need to do is type in the right keyword on Google, and you get what you need!
Self brand yourself – don’t be shy about talking about what you do. We all are human, and have brains that have ideas. Brand yourself in a way that signifies that you are someone who has grey cells, someone who knows his industry, someone who is positive and is ready to take risks and face the challenges.
Socially Network in the right way – It’s not about having tons of friends, contacts and followers on facebook, linkedin and twitter, but it’s about how many of them really care and are of value. Connecting with people is the key, but it should be done in a way that is professional yet creative.
Play chess – It improves your cognitive and logical brain power. If you feel dull and burnt out, a game of chess will help you get into the mode of a challenge and competition. It will help you see a situation from all different angles. There are no tried and tested methods, you make your own strategy and live by it. The more you play the game, the more intuitive you become.
Get in shape – If you are that famous rock stare next door who is high on drugs and alcohol all the time, then perhaps you should stop writing and just be high! Such a lifestyle is a recipe to disaster. The future entrepreneur is someone who takes care of his health, body and attire. A healthy look portrays an image of confidence, reliability and trust. Moreover, an active and balanced lifestyle keeps you away from stress, and gives your extra energy to face challenges.
Just do it – Last but not the least, it’s important that we actually start doing things. Plan and budget that new marketing initiative that you have been thinking about or organize that Friday networking meeting that you always thought would work. It’s always important that we actually WORK on an idea or concept or else it stales out with time.
With growing competition around the world, it is your creativity that will actually help you make a difference and will fetch your profits. So get ready to become the next “hyper-social entrepreneur” in the year 2013.
A video game is practically software that has art, audio, graphics and game play. Game development is usually done using the “agile development” method i.e. it is based on iterative prototyping, a subset of software prototyping. This process depends on feedback and refinement of game’s iterations with gradual increase in feature set.
A typical game development team comprises of the producer, the publisher, the development team, designers, artists, sound engineers and testers. The games go through development, alpha, and beta stages until finally being released. The video game industries is fairly volatile, similar to other artistic industries including television, music, etc and has a distribution methods similar to those of music and film industries.
A game development software or more popularly known as a game engine is the most critical element for a game developers. A game engine is a vital tool that eliminates a lot of technical aspects of making a game. So all you do is focus on designing your game and let the game engine do the rest.
Top 3 game engines:
- Unity: By far the most popular and widely used game engine in the market. This tool has a whole suite of assets, strong support, a good community, and it’s free! Another unique and awesome feature is that it allows you to play your game immediately in the editor.
- UDK (the Unreal development Kit): This engine offers a full-fledged tool that allows you to create games. It has some of the most state of the art rendering and animation integration. It includes a tool called Unreal Kismet, which is a visual programming editor that requires no programming knowledge to use.
- Cry Engine 2: This Game Engine has a full suite of tools that are used to create your game. It has one of the best looking graphics rendering of any game engine. It also included is an AI (Artificial Intelligence) system and custom character support built right in the engine.
3D has become one of the most dynamic and path breaking achievements of the decade. Films, games, applications, utilities, software scripts, products etc, all have an element of 3D. In scientific terms, a three-dimensional space is a geometric 3-parameters model of the physical universe in which we exist. These three dimensions are commonly called length, width, and depth (or height).
3D originated from the very basic theory of elementary geometry, called polyhedron (or polytopes). Polyhedron is a geometric solid in three dimensions with flat faces and straight edges. So in regard to three dimensions, the theory signifies that there are nine regular polytopes: five convex and four nonconvex.
In the world of 3D computer graphics, geometric data is stored in computer software for three-dimensional representation. 3D computer graphics are often referred to as 3D models and rely on many of the same algorithms as 2D computer vector graphics in the wire-frame model.
With so many 3D computer applications, scripts, tools, plugins, platforms, engines, and packages available it is sometimes overwhelming for an aspiring 3D artist to decide where to start from. Here is a list of the top 5 most widely used applications:
3D Max: One of most widely used 3D applications by professionals, and students. 3D Max is more popularly known as “Autodesk 3ds Max”. Autodesk offers a ton of programs for 3D modeling, animation, and special effects, but 3ds Max is by far the best application for someone who is learning 3D, and wants to take it into a profession.
Maya: “Autodesk Maya” is another award winning application that is used in all kinds post production studios across the world, and is easily one of the most professional, and versatile 3D platforms available.
Cinema 4D: “Maxon Cinema 4D”, is one of the most user friendly 3D applications available. You can choose from an array of different editions and bundles. Whether it is post production, architectural visualization, or even engineering, the different bundles have different modules to fit your every need.
Lightwave: “NewTek Lightwave” is another high-end 3D platform that has a steep learning curve, but is used quite widely in the post production world. It is a complete modeling, animation, and rendering package, that provides full functionality for your imagination.
Softimage: “Autodesk Softimage” (formerly Avid Softimage XSI) is a node-based visual effects platform, which is used for everything from games to movies, and even in television post production.
Apart from the above, there are many other 3D applications and utilities available online. Depending on your need and interest, you can learn, experiment and implement any 3D tool or utility for your project.
3D as a theory or phenomenon is constantly evolving. With the coming of virtual reality and augmented theory, there will be a time when all human life will easily understand and talk the “language” of 3D.
Gallium nitride or more popularly known as GaN is a wide band gap semiconductor material generally used in bright light-emitting diodes ever since the 90s. GaN is developing rapidly around the globe to transform many aspects of modern day life. The material has special properties that are also been tested and used by the defense and military of many countries around the world.
We might not know but we do come in contact with GaN in our day-to-day lives. A simple instance is the answer to the typical mobile user “Can you hear me now?” The efficiency and resistance to heat and electronic interference of microwave amplifiers built with GaN enables broader and far more reliable cellular coverage, while reducing the need for cooling fans required by older cell phone tower technologies. In fact according to a South Korean company that makes GaN-based radio frequency and microwave components, U.S. carriers could save approximately $2 billion per year by using GaN technology for their wireless infrastructures.
Another popular example is the Blu-ray disc: As we all know Blu-ray discs can hold more video and audio data in comparison to the traditional DVDs. The data packed into the Blu-ray discs are in the form of tiny groves or pits. The tiny, highly accurate Blu-ray laser beam – powered by GaN-based violet laser diodes – can accurately read these hyperfine pits or groves. GaN technology enables higher resolution for the crystal clear imagery modern movie viewers have come to expect.
GaN is rapidly propelling innovation across numerous industries around the world. Product manufacturing start-ups and large enterprises looking to innovate and conceptualize new products would be way ahead of the game if they understand the true potential of using GaN within their development and business model. We are heading towards an era where future innovators, investors, engineers and scientists will be finding new ways to apply GaN technology into our iPhones, iPads and other digital devices, bringing the networked world to consumers’ fingertips more quickly and effortlessly.
“If your customers use video in every facet of their life why are you using text to market to them?”
Have you ever asked yourself this question – how many times do you watch a video in your day-to-day life?
We go online to watch videos in all forms – news, sports, events, commercials, films and more. Even when we are at work, most of our communication happens through video ex Skype etc. The internet world has become a virtual platform where visual communications is becoming easier every day. We even download movies on to our computers and smart phones. We get our favorite entertainment content –not all of it but – a lot of it is on YouTube and a lot of it is obviously through shorter clips, video snaps, versus long form programming.
In fact, Google is putting more online video ads as part of their PPC management. We are going to see a lot of pre-click videos where you can watch a video of a customer which is essentially an ad of what someone does before clicking on a site.
The point is, if all of this is surrounding us, then why market using text. If video is involved in every aspect of our lives, then sooner or later we would not respond if we are “marketed to” using text.
At Small Business Pool we create professional online video campaign coupled with social media marketing. We help you visualize your objective into a professional online video with quality content and creative visual treatment, which will give you the required edge in the market.
A professional online video campaign coupled with social media marketing results in far greater potential than videos posted without a marketing effort behind them.
We do: Corporate Videos, Video Resumes, Training Videos, Event Videos, Commercials & Viral Marketing Videos.