The importance of Storytelling

Storytelling is a fundamental part of every great brand, business or institution. Every great brand or business has a story and that story connects to the emotions, the characters, the values of the people that live that product or business every day. Storytelling is always been a part of leadership. It is just now we’re…

Enterprise Search

Enterprise Search is the technology through which information and/or data is retrieved with an organization generally through an intranet platform. The information can be presented in any form or format – such as links, documents, emails or simple data. Enterprise search is a boon to the modern corporate environment as it gives easy access to…

The GROW model

In order to run a profitable business one has to be good with managing people and the key to managing people is effective coaching and mentoring. As an entrepreneur, you might come across numerous instances in your daily lives where you find yourself directly or indirectly coaching people. Coaching involves making sure your people set…

How important is your DATA?

An entrepreneur should be comfortable with and knowledgeable about the data that leads their organization. It is always important to know if the data that you work with, governs you or do you govern it! We all have a notion that numbers (DATA) speak for themselves, but are we actually sure about the facts we…

Top web analytics tools

Analyzing your website visitor data is as important as planning for a new business model or marketing initiative. Web analytics gives you insight about your customers and how they behave when they are on your website. Vital elements such as traffic sources, demographics statistics, click through rate and behavioral data can be analyzed with the…

Social engineering is the art of psychological manipulation

Social engineering in its most basic form is described as the art of psychological manipulation. It is generally associated with the context of security where a person is manipulated to perform a certain action or divulge confidential information. It could also be something as simple as breach of trust, confidence trick or a simple fraud….

GaN is changing the WORLD

Gallium nitride or more popularly known as GaN is a wide band gap semiconductor material generally used in bright light-emitting diodes ever since the 90s. GaN is developing rapidly around the globe to transform many aspects of modern day life. The material has special properties that are also been tested and used by the defense…

Staying SMALL can help you get BIG

The New York Times recently wrote about companies that physically downsized by moving employees into smaller amounts of space and how they not only saved significant amounts of money, but also increased collaboration, teamwork and efficiency. The idea behind it is not to pack your employees like crabs, but smartly reduce the amount of space…

Using creative Infographics for your Business

Infographics are visual representations of knowledge, information and data that use the elements of design to display content. These graphics present complex information quickly and clearly and express complex messages to viewers in a way that enhances their comprehension. Unlike simple images, Infographics convey a self-contained message or principle. Modern Businesses use Infographics for the…

Data Mining – the power of the spreadsheet

Data mining is a method of identifying and extracting hidden patterns from within data. Identifying unusual patterns or behavioral anomalies is the key goal of this process. By analyzing the numbers your business produces, you can see what the normal ups and downs of your business look like on a chart. When something out of…