Enterprise Search

Enterprise Search is the technology through which information and/or data is retrieved with an organization generally through an intranet platform. The information can be presented in any form or format – such as links, documents, emails or simple data. Enterprise search is a boon to the modern corporate environment as it gives easy access to…

Top 5 web-based content management systems

Web content management, as the name signifies is a web-based software system that provides website with authoring, administration, publishing and collaboration tools specifically designed to allow users to manage website content without having any programming or coding knowledge. Almost all these web-based systems use a content repository or a database to store page content, metadata,…

The Viral Phenomenon

Have you ever wondered what does the word “viral” mean? Have you ever thought what might go into creating a so called “viral phenomenon”? Is it an act or some form of information flowing through a network? To explain it in simple terms it’s more of a pattern (or object) that has the ability to…

The Power of Animation

Businesses are changing and so are marketing methods. The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective. The power of animation is increasing and it’s highly recommended…

A guide to hyper-social entrepreneurship 2013

In the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and…

Affiliate Marketing for Bloggers

Affiliate marketing overlaps with internet marketing methods to some degree. In simple terms it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or website. In another different scenario, you earn an amount for referring a visitor who takes some kind…

Content Strategy for Businesses

Content is KING! Well that is what we all have been hearing about since the past few years. With so many new business ideas, innovations and startup ventures emerging in the World Wide Web, it is now time that we start recognizing this constantly evolving and growing phenomenon i.e. content creation or rather content strategy….

The new mantra: change marketing

With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities. Here are a few upcoming…

Using creative Infographics for your Business

Infographics are visual representations of knowledge, information and data that use the elements of design to display content. These graphics present complex information quickly and clearly and express complex messages to viewers in a way that enhances their comprehension. Unlike simple images, Infographics convey a self-contained message or principle. Modern Businesses use Infographics for the…

Learning from the OSCARS

Here’s how the Academy of Motion Picture Arts and Sciences and ABC engaged viewers digitally to bring them closer than ever to the main event — and giving business owners ideas for how to similarly engage with customers: Social-media – This year, Oscar.com launched Oscar Buzz, the site’s social media page to track and provide visuals…