Tagged: communication

5 easy ways to get organized and work smart

work smartMost entrepreneurs and business owners have this misconception that the harder they works, the more successful they might be. Working hard and long hours is the thing of the past. Times have changed and also the way we do business. In order to achieve goals (long term and short term), one must work smart and always remember the importance of efficiency and time management.

Here are 5 easy ways to get organized and work smart:

Remove the clutter

The less you have around you, the better you think. Too many things around you always act as distractions and can hinder focused thinking. This could be hard but try to avoid the urge to browse the Internet, or keeping looking at your smartphone, make personal phone calls, run personal errands during the workday, or allow other distractions to get in the way of competing important work related tasks. The other important element is to keep work at work and personal stuff at home. That way you’re more likely to accomplish what needs to get done during your work hours, and this will make your personal time at home more relaxing and enjoyable.

Create a routine

This is the most fundamental aspect of smart working. It is highly recommended that we prepare a routine and try to stick to it. This is where time management and prioritization comes into place. Schedule errands, meetings, and appointments in such a way that that you aren’t venturing out of the office multiple times a day. Get more organized and incorporate your breaks into this period, and you can lay out exactly how much time you are going to spend on each project daily.

Create a to-do list

In addition to your daily or monthly routine, it is important to highlight the most important tasks that need to be finished. Make a note of the most important things that need to be done each month, and then assign the tasks needed to complete them to specific weeks and days on your to-do list. This is the most effective way to be sure that a huge project won’t get overlooked and that your time is being used as effectively as possible. In a project based environment, you could also highlight project milestones and important deliverable for the complete month and/or year.

Delegate and/or Outsource

You can never be good at everything and delegating and outsourcing is the key to smart working. Don’t let yourself be held back from tackling the important things by mundane work. Look in-house first–are there other people on your team who can take these jobs off of your hands? If not, there are many websites available, such as Fancy Hands or Odesk, that offer relatively cheap services for monotonous day-to-day tasks, and they are more than happy to take your work.

Keep your emails short and simple

Yes, it is always better to keep it short and to the point. There is no need to send a paragraph convey an important message when one sentence will do. Not only does it waste your and the recipient’s time, but people tend to respond more quickly to email messages that are direct and concise. Not to mention, always be polite and courteous.

Mind your language

Mind your languageIn the advertising and marketing world its important to be cautious about the kind of language and tone you use while communicating with your internal and external customers. Any company or enterprise, irrespective of the industry, has to be aware of the fact that they have to maintain a consistent brand image. The language and the tone of communication plays a very critical role in defining and maintaining that brand image. Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products or services.

While defining a brand language for a company it is important to be careful about the choice of words and the tone used. Here are the 5 benefits of choosing the right brand language for your company:

Its all about Keywords: Ask your customers this: What are the words that come into their minds when they think about your business or brand? For example over 80 percent of the world’s population directly associates “dreams,” “creativity, “fantasy,” “smiles,” “magic,” and “generation” with the Disney brand. So its important to carefully chose the words that you use while communicating with customers. Its like offering a visual cue i.e. the moment someone sees your brand or company, they should associate it with certain keywords.

Build Relationships: Your tone will clearly signify how good you are with your own company objectives and the brand. Many brands use formal language, and that directly reflects in the way they deal with their customers. A more relaxed, friendly or catchy tone should be used if the company actually lives those values. So if your tone does not reflect your company values and your personality, your communications will always appear awkward.

Be positive – The key to successful branding is to chose words and a tone that gives a positive effect in the minds of the customers. When positive words become strongly associated with particular brands, these words can become assets, to the extent that competing brands may find the words difficult to use. For example words used by brands such as Kellogg’s and Gillette i.e, healthy, masculine etc.

Make it simple yet sharp: It is important to use a language that is easily understood by the masses but it should have sharp edges that cut across the normal patter of communications. Take your language cues from your company values, your brand personality and most importantly your customers. Listen to what customers say about their experiences and use those as keywords. With the advent of the internet, companies and brands have become extremely involved in social media and online listening and are actively monitoring the  most searched words, hashtags that people are interested in, most popular categories under a business and industry etc.

– Build a Perspective: It is not about what a company says, its about what your customers here or perceive. Words used should build a perspective in the minds of the customers. For example when we think of Kellogg’s we think of words such Breakfast, Snacks, Recipes, Cereal etc, but the perspective it offers to its customers is healthy and uplifting. So its important to always keep the perspective in mind while choosing the words to be used to define a brand, because at the end of the day its all about your customers.

BOSE – The Master of Sound

BOSE – The Master of soundBose Corporation is an audio equipment company popularly known for their high-quality audio systems and speakers for home users, auditoriums and automobiles. BOSE was founded by Amar G. Bose in the year 1964.

During Bose’s engineering days at MIT, he had purchased a stereo system and was disappointed with its performance. This gradually led him to research the importance of reverberant (indirect) sound on perceived audio quality. His research was to focus upon the fundamental weaknesses plaguing high-end audio systems.

It is said that BOSE researched for about 8 years before he made his first loudspeaker product, the model 2201. He finally came to the conclusion that imperfect knowledge of psychoacoustics limits the ability to adequately characterize quantitatively any two arbitrary sounds that are perceived differently.

Bose Corp’s first products were high-power amplifiers produced under contract to the US military. The company that started in with a handful of people is now an international success. Bose subsidiaries, distributors, and manufacturing facilities are found throughout the world.

In addition, Amar G. Bose’s position as chairman and technical director of Bose Corp, he retained his MIT faculty appointment as professor of electrical engineering and computer science. During his tenure, his focus was on acoustics engineering innovation.

In a 2004 interview in Popular Science magazine, he said: “I would have been fired a hundred times at a company run by M.B.A.’s. But I never went into business to make money. I went into business so that I could do interesting things that hadn’t been done before.

On Friday, July 12, 2013 Amar G. Bose died in his home in Wayland, Massachusetts. He was 83. The cause of death has not been declared. Amar G. Bose was firm in his belief that only the best education can lead to the best technology and innovation.

Is your Corporation Socially Responsible?

corporate social responsibilityIn the past few years, great emphasis has been given to the concept of Corporate Social Responsibility, precisely defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social, economical and environmental expectations. Over the last decade, there have been number of companies worldwide that have started promoting their business through Corporate Social Responsibility strategies because the customers and the investors expect them to act sustainable as well as responsible.

The concept of Corporate Social responsibility is now becoming a self-regulation integrated into an organizations’ business model. Its regulations generally function as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. On a broader level, “corporate social responsibility” or CSR is a mechanism though which an organization can embrace responsibility for its actions and propel a positive impact through its business activities on the consumers, employees, stakeholders, communities, environment and all other members of the public sphere.

ISO 26000 is the recognized international standard for CSR. The standard emphasizes the relationship of a business to the society and environment in which they operate which is a critical factor in their ability to continue to operate effectively. The ISO 26000 standard is becoming popular these days as it helps businesses and organizations translate principles into effective actions and shares best practices relating to social responsibility, globally and is meant for all types of organizations regardless of their industry, activity, size or location.

Social responsibility and sustainability have become important marketing strategies for businesses. Corporations are motivated to become more socially responsible because their most important stakeholders expect them to understand and address the social and community issues that are relevant to them. Generally, CSR is related to crisis i.e. whenever a company falls into a social or economical crisis they look towards the concept of corporate social responsibility. It is important that organizations understand the significance of the concept of CRS and integrate it into their business models.

Aligning a business towards a sustainability approach is always helpful in the long run. CSR is an evolving theory and with the coming of the global digital age, the theory is gaining rapid significance among business of all sizes.

Can User Experience be designed?

Can User Experience be designedUser experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can craft the user experience of their product or website.

Recent research indicates that UX takes a broader approach to communication between computers and humans. UX takes many different aspects into consideration as well, such as emotional, hedonic, aesthetic, affective and experiential variables.

According to the Hassenzahl’s model, each user assigns some attributes to a product or service when using it and these attributes are different for each individual user. UX is the consequences of these attributes plus the situation in which the product is used.

So in a realistic world, you cannot design the user, because some are able to easily use a product, service, or a website to perform their task and others simply cannot! The stimulation that a product or service provides depends on the individual user’s experience with similar products. Also, every user has different goals, and so they use products, services and/or websites in different modes.

The other important point to remember is that you can never design a situation. A user situation goes beyond what can be designed. It can determine why a product is being used, and it can shape a user’s expectations.For example, on some occasions, you may want to explore and take advantage of the wealth of features on Twitter or Facebook. In other situations, the same functions may make things too complex for you. Moreover UX also evolves with time. For example, the first time a user tries an application, they may be confused by it and have a slightly downbeat experience. Later, when they get used to it and discover its wealth of features and learn how to handle it, they might get emotionally attached to it, and the overall UX (user experience) would become more positive.

So while designing a product, service or an application, it is very important to understand the user. Typical methods such as user research with surveys, interviews and observations are very important. Finally, it is important to give users what they want, and perhaps a little bit more! In addition to enabling users to use your service effectively and efficiently, it is important to give them the “WOW” experience. Exceeding their expectation is always preferred.

The new mantra: change marketing

With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities.

Here are a few upcoming trends to watch for:

Content is king: As industries and business move towards using “Organic” ways of monetizing, content becomes extremely important not just to consumers but to brands. The key is to create relevant content for your target audience. If done correctly and placed in the right situation, can have great long term benefits.

Creating cross device experience: Digital devices are becoming smarter every day. The changing trend will allow content experiences to become multi-dimensional and could dramatically lift engagement numbers for brands. Digital device application creators have the opportunity to drive a connected content experience across multiple devices.

Social communication will be seamless: With so many social platforms joining the game it would soon become difficult for businesses to stay on top of each platform. In the coming years, we will be seeing the emergence of technology providers that will make it easier to not just maintain and create workflow solutions across these social platforms, but also launch media-driven campaigns.

Location Targeting: The two main elements of any marketing campaign are reaching out to the target audience and using the right channel. With the coming of digital devices including phones and tablets, we are seeing an increasingly amount of digital media inventory tagged with location data (latitude and longitude). With this entire new data asset, marketers are giving location an increased role within the whole media planning and buying process.

GaN is changing the WORLD

Gallium nitride or more popularly known as GaN is a wide band gap semiconductor material generally used in bright light-emitting diodes ever since the 90s. GaN is developing rapidly around the globe to transform many aspects of modern day life. The material has special properties that are also been tested and used by the defense and military of many countries around the world.

We might not know but we do come in contact with GaN in our day-to-day lives. A simple instance is the answer to the typical mobile user “Can you hear me now?” The efficiency and resistance to heat and electronic interference of microwave amplifiers built with GaN enables broader and far more reliable cellular coverage, while reducing the need for cooling fans required by older cell phone tower technologies. In fact according to a South Korean company that makes GaN-based radio frequency and microwave components, U.S. carriers could save approximately $2 billion per year by using GaN technology for their wireless infrastructures.

Another popular example is the Blu-ray disc: As we all know Blu-ray discs can hold more video and audio data in comparison to the traditional DVDs. The data packed into the Blu-ray discs are in the form of tiny groves or pits. The tiny, highly accurate Blu-ray laser beam – powered by GaN-based violet laser diodes – can accurately read these hyperfine pits or groves. GaN technology enables higher resolution for the crystal clear imagery modern movie viewers have come to expect.

GaN is rapidly propelling innovation across numerous industries around the world. Product manufacturing start-ups and large enterprises looking to innovate and conceptualize new products would be way ahead of the game if they understand the true potential of using GaN within their development and business model. We are heading towards an era where future innovators, investors, engineers and scientists will be finding new ways to apply GaN technology into our iPhones, iPads and other digital devices, bringing the networked world to consumers’ fingertips more quickly and effortlessly.