5 easy ways to get organized and work smart

Most entrepreneurs and business owners have this misconception that the harder they works, the more successful they might be. Working hard and long hours is the thing of the past. Times have changed and also the way we do business. In order to achieve goals (long term and short term), one must work smart and…

Mind your language

In the advertising and marketing world its important to be cautious about the kind of language and tone you use while communicating with your internal and external customers. Any company or enterprise, irrespective of the industry, has to be aware of the fact that they have to maintain a consistent brand image. The language and…

BOSE – The Master of Sound

Bose Corporation is an audio equipment company popularly known for their high-quality audio systems and speakers for home users, auditoriums and automobiles. BOSE was founded by Amar G. Bose in the year 1964. During Bose’s engineering days at MIT, he had purchased a stereo system and was disappointed with its performance. This gradually led him…

Is your Corporation Socially Responsible?

In the past few years, great emphasis has been given to the concept of Corporate Social Responsibility, precisely defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social, economical and environmental expectations. Over the last decade, there have been number of companies worldwide that have started promoting their business through Corporate Social…

Can User Experience be designed?

User experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can…

The new mantra: change marketing

With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities. Here are a few upcoming…

GaN is changing the WORLD

Gallium nitride or more popularly known as GaN is a wide band gap semiconductor material generally used in bright light-emitting diodes ever since the 90s. GaN is developing rapidly around the globe to transform many aspects of modern day life. The material has special properties that are also been tested and used by the defense…

What is media buying?

Media buying is a popular element of advertising management. It is the acquisition of media space (radio, internet, TV & print) at an optimum price and position for the sole purpose of advertising. When planning what spots to purchase, a media buyer should always take into consideration the service or product objectives. Any business or…

Celebrating Creativity in Communication

The world’s biggest celebration of creativity in communication happens every year at The Cannes Lions International Festival of Creativity held in Cannes, France. It is the most popular and prestigious festival and has become a prominent global meeting place for advertisers, brand marketers, advertising and communication professionals. Over 9,000 delegates from 90 different countries attend seven…

What is your motivation?

In order to understand what motivates you when starting a business, you need to get complete clarity on what motivates you, what you hope to accomplish and what are you risks. This is what will keep focused when you face hurdles during the process. The list below explores possible motivations and how they impact on…

Dr. Strangelove or: How I learned to Stop Worrying and Love my Business

In Kubrick’ film Dr. Strangelove or: How I learned to Stop Worrying and Love the Bomb there is a very important recurring theme i.e. Communication and Technology. Much of the films dialog takes place over the telephone or radio and the major conflicts revolve around the shortcomings of both. Over emphasis and reliability on technology…

Dabbawala – The Box person

A Dabbawala is a term used for a person in India, commonly found in the city of Mumbai, who is employed in a unique service industry whose principal business is collecting freshly cooked food in lunch boxes from the residences of the office workers, delivering it to their respective workplaces and returning the empty boxes…