Mind your language

In the advertising and marketing world its important to be cautious about the kind of language and tone you use while communicating with your internal and external customers. Any company or enterprise, irrespective of the industry, has to be aware of the fact that they have to maintain a consistent brand image. The language and…

The Viral Phenomenon

Have you ever wondered what does the word “viral” mean? Have you ever thought what might go into creating a so called “viral phenomenon”? Is it an act or some form of information flowing through a network? To explain it in simple terms it’s more of a pattern (or object) that has the ability to…

Get in the Game with Video Marketing

Did you know that online Video Marketing is going to soon supplement traditional Television Advertising? A recent finding has shown increased synergy between TV and digital video format when used together in cross media marketing campaigns. Online video marketing continues to develop dramatically and soon we will see it evolve from its support role onto…

ORM = SEO (You’re Being Googled)

Online reputation management (ORM) is all about analyzing, monitoring, and mitigating the content on SERPs i.e. search engine result pages. From a brand or business point of view, it primarily involves keeping an eye on what is written about a client or a customer on the Internet, then utilizing refined online and offline techniques in promoting…