Mind your language

In the advertising and marketing world its important to be cautious about the kind of language and tone you use while communicating with your internal and external customers. Any company or enterprise, irrespective of the industry, has to be aware of the fact that they have to maintain a consistent brand image. The language and…

The Playboy bunny case study

Playboy, as we all know, is a popular men’s magazine that features photos of nude women along with journals and work of fiction. The magazine was first founded in Chicago in 1953 by Huge Hefner, partly funded by a $1000 loan from Hefner’s mother. It has been said that Hefner set about starting the playboy…

The Power of Animation

Businesses are changing and so are marketing methods. The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective. The power of animation is increasing and it’s highly recommended…

Can User Experience be designed?

User experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can…

Top 5 Tips That’ll Help Your Small Business Succeed

There’s no perfect way to make a business; there will always be an element of randomness involved. Sometimes one worker’s procrastination can bring production to a grinding halt, but on the other side of that coin, the grinding halt might lead to a decade of success. There’s no one-size-fits-all approach that will work for every…

“Business-Web-Media”

Small Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses. Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting…

A guide to hyper-social entrepreneurship 2013

In the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and…

Affiliate Marketing for Bloggers

Affiliate marketing overlaps with internet marketing methods to some degree. In simple terms it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or website. In another different scenario, you earn an amount for referring a visitor who takes some kind…

Content Strategy for Businesses

Content is KING! Well that is what we all have been hearing about since the past few years. With so many new business ideas, innovations and startup ventures emerging in the World Wide Web, it is now time that we start recognizing this constantly evolving and growing phenomenon i.e. content creation or rather content strategy….

The new mantra: change marketing

With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities. Here are a few upcoming…

The BIG question: Organic or Paid?

According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through…

Digital Marketing 101

If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into. Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels…