We have entered into an era were technology is taken over our day-to-day lives! Gone are the days when we wished that things were more automated, technology and knowledge was more readily available and people were more internet savvy. As consumers and human beings we are now in a stage where technology has become an integral part of our LIFE. The year 2014 brings with it new trends and new ideas that will pave the path of a future where technology and the internet would be the two most important elements for survival.
Here are the top 5 technology trends of 2014:
Internet for all things: There was a time when we saw our computers, tabs and mobiles seamlessly connected through the internet, but now the future holds greater possibilities – Tvs, cars, glasses, fridges, our keys, the electric meter etc., gradually everything is now been connected through the internet. With the coming of the wi-fi technology, internet is now become more of a necessity, rather than a luxury. All and everything is going to be connect by the internet! These devices will not only be connected, but will also offer high-end contextual relevance and a user-friendly experience, thereby offering more adoption rate.
Augmented reality: Or to put it more simply, connecting the physical world with the virtual world. This is not a futuristic phenomena, but something that is currently taking shape in our day-to-day lives. With the advent of Augmented Reality, we will basically be able to turn the whole world into a digital space where we can use the power of technologies to discover new digital horizons. According to a recent research done by Juniper Research, the market for augmented reality mobile apps is predicted to grow rapidly this year and revenues will reach $5.2 billion by 2017.
3D printing: There was a time when 3D printing was considered an expensive proposition, but with the decline of the cost of 3D printing in the last couple of years, is has now become easy not only for companies but also for private users to take advantage of this new technology. The creative possibilities of this technology has huge potential and possibilities, ranging from architecture to interior design to education and art. 3D printing also holds a great future in industries such as healthcare and manufacturing. Any product that can be seen in the form of a 3D simulation, even before its been designed will help in saving huge costs or research and development.
Wearable devices: The year 2014 would see the coming of wearable technology driven devices. Things like activity bands, smart helmets and the famous Google glass will become a part of our daily lives. There will be a time when our complete body will be interconnected with devices powered by the internet. We have already seen smart wearable watches launched by some of the big mobile giants such as Sumsung. We will also be seeing the Google glasses become more affordable and adaptable by average day-to-day consumer. Technology will also merge with clothing, such as the smart shoes from Adidas – it will have an integrated accelerometer, a gyroscope and Bluetooth, with the aim of motivating the user to exercise.
Electric Cars: This year we will see many national and international car manufacturers, launching full electric car models. Unlike older vehicles, the electric cars of the future will be fully equipped with computers, sensors and wireless connections, allowing cars to know more about the driver – information that could be very useful for car manufacturers. Something that would look similar to the high-tech cars from the Hollywood movie – Total Recall.
Businesses are changing and so are marketing methods.
The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective.
The power of animation is increasing and it’s highly recommended that all business owners take notice of this innovative and emerging new trend.
Online advertising in specific is using animation videos to market their business with a touch of creativity and imagination.
There was a time when animation was limited to those with massive production budgets, but current technology trends has introduced new opportunities and you no longer need a big studio or access to television broadcast channels to create and distribute animation.
The three important benefits of animation in the digital marketing world:
- Animated videos help viral marketing & easy video sharing: Viral video marketing campaigns increase click through rates by almost 800%. 70% of people who watch online videos will, in turn, pass links for these videos onto their friends, hence making your content go viral.
- SEO and animated Video go hand-in-hand: Google owns You Tube, so a presence on You Tube or any of the famous video sharing websites such as Vimeo, Dailymotion etc, gives you almost 60% higher likelihood of a Google front-page search result. You can also add keyword tags to your animated videos so that the Google crawling mechanism works most effectively on your content.
- Exponential increase in conversion rate: 70%- 85% of people are more likely to purchase after watching a product animation video. On an average, people will stay 1.5 minutes longer on your website when engaged with an animation. You have a chance to grab their attention and communicate using a powerful mix of pictures, motion, text, voice, sound effects and music in a short amount of time, and all of this is possible through a simple animation.
There is a difference between live action video and an animation and the key is “Imagination”! A well thought of script with a marketing plan is important while creating an animation video. So always plan and prepare for production, and remember, Animation has no boundaries!
We at Small Business Pool, work with some of the most talented designers, script writers, 3D artists and animators from around the GLOBE. Our consulting approach helps you clearly understand and plan your animation video campaign. Our cost effective approach will help you achieve your marketing objective in no time.
For a quick plan of action quote, contact us TODAY!
3D has become one of the most dynamic and path breaking achievements of the decade. Films, games, applications, utilities, software scripts, products etc, all have an element of 3D. In scientific terms, a three-dimensional space is a geometric 3-parameters model of the physical universe in which we exist. These three dimensions are commonly called length, width, and depth (or height).
3D originated from the very basic theory of elementary geometry, called polyhedron (or polytopes). Polyhedron is a geometric solid in three dimensions with flat faces and straight edges. So in regard to three dimensions, the theory signifies that there are nine regular polytopes: five convex and four nonconvex.
In the world of 3D computer graphics, geometric data is stored in computer software for three-dimensional representation. 3D computer graphics are often referred to as 3D models and rely on many of the same algorithms as 2D computer vector graphics in the wire-frame model.
With so many 3D computer applications, scripts, tools, plugins, platforms, engines, and packages available it is sometimes overwhelming for an aspiring 3D artist to decide where to start from. Here is a list of the top 5 most widely used applications:
3D Max: One of most widely used 3D applications by professionals, and students. 3D Max is more popularly known as “Autodesk 3ds Max”. Autodesk offers a ton of programs for 3D modeling, animation, and special effects, but 3ds Max is by far the best application for someone who is learning 3D, and wants to take it into a profession.
Maya: “Autodesk Maya” is another award winning application that is used in all kinds post production studios across the world, and is easily one of the most professional, and versatile 3D platforms available.
Cinema 4D: “Maxon Cinema 4D”, is one of the most user friendly 3D applications available. You can choose from an array of different editions and bundles. Whether it is post production, architectural visualization, or even engineering, the different bundles have different modules to fit your every need.
Lightwave: “NewTek Lightwave” is another high-end 3D platform that has a steep learning curve, but is used quite widely in the post production world. It is a complete modeling, animation, and rendering package, that provides full functionality for your imagination.
Softimage: “Autodesk Softimage” (formerly Avid Softimage XSI) is a node-based visual effects platform, which is used for everything from games to movies, and even in television post production.
Apart from the above, there are many other 3D applications and utilities available online. Depending on your need and interest, you can learn, experiment and implement any 3D tool or utility for your project.
3D as a theory or phenomenon is constantly evolving. With the coming of virtual reality and augmented theory, there will be a time when all human life will easily understand and talk the “language” of 3D.
Whether you’re a small business or multi-national company interested in expanding your promotional options, or a designer who wants to offer the most possible to your clients, 3D animation and 3D design are extremely important. If 3D animation, used correctly, could take an existing campaign from boring to fantastic, and attract many customers.
Attracting customers to your business or even retaining existing ones can be extremely difficult in the present highly competitive landscape. One important element in succeeding is making certain that every business has the best, most eye catching designs, communicative graphics, and an attractive but navigable web presence. 3D animation and 3D modeling are a surprisingly important part of all of these. 3D animation could be the key to bringing in customers.
For many companies, showcasing products to prospective customers is no longer best done with a conventional two dimensional view. 3D animation can give viewers a good glance of what a product really looks like and does, and do it a lot better than a flat, immobile drawing. Being able to draw customers in by helping them understand how a product works is an extremely helpful feature.
Since 3D animation and 3D modeling skills are so in demand, it’s worth it for designers and artists to develop them. This helps them offer services that will help their clients transform ordinary promotional materials and webpages into content that’s engaging and interesting. Customers are more and more likely to ask for experience in 3D, since more people are learning what it can do to help promote a product or service.
Possible avenues include 3D flash logos, 3D interfaces, engineering models, online catalogs, and even wallpaper and other elements in 3D. Technology used includes 3D Studio Max, AutoCAD, Maya, and many others, depending on the job in question. Some programs offer more precision than others, while some are better for 3D animation. Even three dimensional text can help make a webpage or promotional item “pop” more.
Designs using 3D animation or modeling work in nearly every industry, from architecture (3D scale models of buildings work well in presentations) to toy companies interested in a 3D catalog to garment manufacturers who want to show a piece of clothing from all sides. The increase in online shopping means that more customers are willing to buy remotely. However, they want to be able to preview the item as best they can. Replacing flat photographs with 3D modeling is an excellent first step and can significantly increase sales and revenue.
3D modeling and 3D animation also help with the process from concept to final design. This type of modeling allows solid virtual models of products to be created – it is the missing link between drawing and final product. Technical manuals with 3D graphics become easier to understand, and animated technical illustrations can show the actual workings of a machine or product.