Social Media websites of the future


social-mediaIn the last ten years, social media platforms have seen an exponential growth. This is partly due to the increase in popularity of smart devices. People carry their smartphones and tablets everywhere, and can easily access their social media accounts on the go and from anywhere. In other words, more and more people are logging into social media sites constantly. There are now more than 2 billion active social media users worldwide, and we see a sharp growth of 25% to 30% each year.

Businesses haven’t failed to notice the roaring expansion of social media. 9 out of 10 U.S. companies are now active on social networks. Business that are on social media are also reporting increased exposure and better engagement, and more than half say their social media efforts are boosting sales and increasing revenue.

So as a business owner or marketer, what are the top social media sites that you need to get on and start using. Here is a list of the top five social media sites of the future according to the world economic forum:

Facebook
The largest social media site, with well over a billion users, it is still the top runner when it comes to social media. While it remains a popular application to update friends on your activities, the network has also become a significant news source. No doubt that business can benefit from having a strong presence, the true value comes in understanding what people are talking about and sharing with their networks.

Instagram
A big name in photo edits and sharing, Instagram allows users to take photos and alter them using numerous pre-installed filters before sharing them online. A rapidly-growing platform with an estimated 500 million active users. As the focus is on images, it’s especially useful if you are reaching a younger audience who responds to photos, graphics, memes, and short videos. If you want to succeed with Instagram, it’s important that you have a good eye for detail and have at least basic photography skills.

Pinterest
Pinterest has over 60 million active users and is a very powerful image-based social media website. The main competitor is Instagram, Pinterest is a photo collection and sharing network which allows users to upload their own photos or “pin” others into various collections or “boards’ on the network. The majority of Pinterest users are female, which is important to keep in mind for marketing purposes.

Linkedin
Founded in 2002, LinkedIn is THE premier B2B social networking site. LinkedIn is a social network aimed at professionals and businesses, and in addition to updates allows users to create content such as articles. In addition to being able to reach out to others in your industry, you can purchase paid posts and participate in groups.

Twitter
Twitter has some unique advantages, such as the ability to connect with influencers and to build a following fairly quickly. With Twitter, you can share short (140 or fewer characters) text updates, along with videos, images, links, polls and more. Unlike Facebook, which uses a complex algorithm to show users content, Twitter updates chronologically. This is another site that everyone in digital media should be using.

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