Getting more customers means getting more business; this in turn increases revenues and profits. All forms of businesses are directly or indirectly dependant on building loyal customers and it is all about how we strategically plan our customer engagement plans. With changing trends and technologies, businesses tend to automate their customer acquisition and retention strategies, which eventually becomes a problem. The essence lies in making sure that the approach is more customer-engaging rather than technological centric.
Here are the top five tips on how to attract customers and also retain them in the current business environment:
Build your business as a personality and make sure you create and utilize your online social profiles including Facebook, Twitter, Google+, Pintrest and Instagram. Give each channel a unique definition and strategy. The key is to post real-time behind-the-scenes content (photos, videos etc) to engage with your audience. Use these channels to inform customers of upcoming events, promotions and deals. Posting at least once a day shows that you are engaged. Your social media presence will help increase brand awareness for your business and will give a sense of reliability to your customers.
The most important aspect of going mobile is building a responsive website i.e. making your website device agnostic, so that your customers could access it from any mobile device and/or operating system. This gives the ease to your customers to access your content from anywhere and everywhere. The second most important step is to partners with mobile search platforms that have the scale, reach and local search benefits to get your business found.
Loyal customers are all that your business wants. Focusing on loyalty can help you increase profits up to 80-90%. Initiating a loyalty program that rewards frequent visitors and encourages them to stay with you is the essence of any marketing strategy. Such forms of loyalty programs can encourage customers to spend more with each visit and with each positive experience they can also spread the word about your business.
Email marketing is by far the most important and powerful methods for growing business engagement and maintaining relationships with customers. Use standard email marketing tools to send alerts and campaigns to your customer that keeps them engaged. Try to do this at least once a month. Such tools offer email automation, with makes it very easy to send mass messages to customers, which are also traceable so you can measure results of the email click through rate and retention.
All successful business thrives on reviews, so it is critical to have a presence on review sites. All businesses should take the extra effort to provide their complete information on these sites i.e. photos, descriptions, menus, hours and your businesses’ direct contact information etc. Displaying signs on your counter are also a great way to remind visiting customers to share their positive feedback about your great service. Now-a-days, 90% of customers state that their buying decisions are influenced by online reviews, so it is important to keep up with active reviews and comment politely to customers who have had a negative experience.
No matter how small or big your business is, these simple tips will help you organize, plan and kick start your marketing campaign with a fresh perspective and give a new outlook to your business. Try it and see the change.