We all love playing games. The activity of playing games has been around for quite some time. From simple board games to the early days of electronic video games, such as MARIO or PONG, the desire to achieve pre-determined goals that comes with playing games is programmed in our genes. The drive is the fact that we would either win or lose. Games also put us in a mode of competition and offer a sort of exhilaration.
This need for exhilaration in our day-to-day working life has made businesses come up with a new phenomenon called “Gamification”. It is as simple as it sounds: incorporating game elements into every-day, non-game activities. This simply encourages people to do certain tasks or achieve certain goals but not like a “to-do” tasks list, but more like a game. The rewards are also simple i.e. players are awarded badges, ribbons and points for completing the required tasks or for achieving specific “check-ins”. So the more you win such credentials, the more the probability for recognition and the movement to the next level. The other side to this is that players can compare their stats with their co-workers and the rest of the online community, thus generating competition.
The whole idea is to have fun and incorporate a healthy environment of challenge and competition. So for instance if a business is incorporating such gamification techniques in simple sales driven teams, as a manager, if you feel your team is not achieving the set targets or is low in motivation, try introducing a badge or point system for your sales team. The more the team members accumulate such points for their targets, the more the distinction and recognition they get. The other element to gamification is to make it public amongst teams, so that it generates the spirit of competition and curiosity, which would encourage people to participate, in-turn benefiting the business to achieve their overall goals.
Gamification is also being used as a great tool for customer engagement. Gone are the days of boring advertisements of “Buy 10, Get 1 Free”. Now-a-days businesses are using the same point system to boost customer engagement and loyalty. Businesses are coming up with innovative ways of tracking customer activities and behavior through the mobile apps technology, thereby offering customized ways to gain more points and perks through Gamification. With the help of this new phenomenon, customers are also becoming brand advocates. They are more engaged, more interested and more involved.
Gamification is becoming a major game-changer in the business and corporate environment. Companies are linking this new phenomenon to the overall business goal. It’s a practice that can certainly deliver impressive returns if done properly. With the advent of new technologies and the internet, businesses now also have the opportunity to run rewards/points programs with their customers on a bigger scale. The key is to design a well thought about gamification plan that helps engage and motivate people, increase brand loyalty and last but not the least, help in overall business growth.