Analyzing your website visitor data is as important as planning for a new business model or marketing initiative. Web analytics gives you insight about your customers and how they behave when they are on your website. Vital elements such as traffic sources, demographics statistics, click through rate and behavioral data can be analyzed with the help of web based analytics tools. Marketing initiatives and product launches can also be planned based on this fundamental data. With the coming of smart devices and cloud computing, web analytics has become one of the most researched topics on the internet.
Here is the list of the top five, easy-to-use web analytics tools:
Google Analytics: The leader of the game! Google analytics is detailed, comprehensive, easy to understand and for the best part – FREE! With the help of this tool, you get to see what keywords are bringing the most visitors to your website pages and what aspects of your designs or display are turning them off. This tool will generate a report for your website that includes information about visitors, traffic sources, goals, content and e-commerce.
KISSmetrics: This is the second best tool available on the web. More graphical in display, KISSmetrics helps you analyze website visitor behaviors change over time, identify patterns and see the most typical and recent referrers, among other stats. It offers a “Timeline View” of visitor activity in an easy-to-understand visual format. They offer a 30 day trial for first time users.
Clicky: When it comes to analyzing data and displaying graphical reports, Clicky is considered almost at par with KISSmetrics. One of the unique aspects of Clicky is that it generates real-time results with powerful segmentation, and offer smart device apps for data on-the-go. Clicky also offers an inbuilt Twitter keyword monitoring system.
Crazy Egg: This web analytics tool uses the science of heatmaps to generate visitor data and behavioral pattern reports. This tool helps you see where visitors click and how they use your site, which helps you make good redesign choices. It also offers other inbuilt tools such as scrollmap, confetii and overlay. All these tools give instant insights about where your visitor clicks while navigating your website.
Mint: This tool is easy to use with plain and simple display options. It offers a fresh layout that offers a great user experience. Mint is recommended for first time users of web analytics, as this tool is priced at a onetime upfront fee of $30 only.