The Power of Animation


The Power of Animation

Businesses are changing and so are marketing methods.

The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective.

The power of animation is increasing and it’s highly recommended that all business owners take notice of this innovative and emerging new trend.

Online advertising in specific is using animation videos to market their business with a touch of creativity and imagination.
There was a time when animation was limited to those with massive production budgets, but current technology trends has introduced new opportunities and you no longer need a big studio or access to television broadcast channels to create and distribute animation.
The three important benefits of animation in the digital marketing world:

  • Animated videos help viral marketing & easy video sharing: Viral video marketing campaigns increase click through rates by almost 800%. 70% of people who watch online videos will, in turn, pass links for these videos onto their friends, hence making your content go viral.
  • SEO and animated Video go hand-in-hand: Google owns You Tube, so a presence on You Tube or any of the famous video sharing websites such as Vimeo, Dailymotion etc, gives you almost 60% higher likelihood of a Google front-page search result. You can also add keyword tags to your animated videos so that the Google crawling mechanism works most effectively on your content.
  • Exponential increase in conversion rate: 70%- 85% of people are more likely to purchase after watching a product animation video. On an average, people will stay 1.5 minutes longer on your website when engaged with an animation. You have a chance to grab their attention and communicate using a powerful mix of pictures, motion, text, voice, sound effects and music in a short amount of time, and all of this is possible through a simple animation.

There is a difference between live action video and an animation and the key is “Imagination”! A well thought of script with a marketing plan is important while creating an animation video. So always plan and prepare for production, and remember, Animation has no boundaries!

We at Small Business Pool, work with some of the most talented designers, script writers, 3D artists and animators from around the GLOBE. Our consulting approach helps you clearly understand and plan your animation video campaign. Our cost effective approach will help you achieve your marketing objective in no time.

For a quick plan of action quote, contact us TODAY!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s