Digital Marketing 101


If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into.

Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels to reach out to potential customers. The three main elements that make Digital marketing different from traditional marketing or advertising are instant feedback, reporting and a “call to action”. Digital Marketing can be categorized under two broad sections i.e. the Pull technology (where the consumer is searching marketing information often through web search and has given permission to receive content) and the Push technology (where the marketer sends a message without the consent of the recipient).

Popular forms of digital marketing include: banner advertising, search engine optimization (SEO), social media, pay per click (PPC), newsletters, text messages, mobile advertisement, website feeds (RSS), blogs and streaming media (audio and video). In the past few months, other mediums have been used to attract customers and manipulate online content such as: Online Reputation Management (ORM), online PR and Q&A.

Average consumers are constantly becoming more webs savvy and knowledgeable, and as a business owner or manager you would soon feel the need to join the digital marketing bandwagon. Starting with the basics is the right choice. Also, having a planned approach to a digital marketing campaign will help you streamline your marketing budget and achieve maximum ROI.

One of the most important things to remember in the digital marketing domain is to upgrade with change i.e. to keep trying and using different mediums to market online and learning with experience. Digital marketing is the way to the future and offers a huge marketing potential to businesses of all sizes and shapes.

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