Tag Archives: Social-media

How important is “age” in Entrepreneurship?

Often the image of a modern day entrepreneur is someone who is a college dropout with a high inclination towards technology, social media and smartphones – typically a male in his 20s! However, recent study shows that over half of the upcoming entrepreneurs from last year were all 40 and older. According to the study […]

Digital Marketing 101

If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into. Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels […]

Celebrating Creativity in Communication

The world’s biggest celebration of creativity in communication happens every year at The Cannes Lions International Festival of Creativity held in Cannes, France. It is the most popular and prestigious festival and has become a prominent global meeting place for advertisers, brand marketers, advertising and communication professionals. Over 9,000 delegates from 90 different countries attend seven […]

ORM = SEO (You’re Being Googled)

Online reputation management (ORM) is all about analyzing, monitoring, and mitigating the content on SERPs i.e. search engine result pages. From a brand or business point of view, it primarily involves keeping an eye on what is written about a client or a customer on the Internet, then utilizing refined online and offline techniques in promoting […]

Using creative Infographics for your Business

Infographics are visual representations of knowledge, information and data that use the elements of design to display content. These graphics present complex information quickly and clearly and express complex messages to viewers in a way that enhances their comprehension. Unlike simple images, Infographics convey a self-contained message or principle. Modern Businesses use Infographics for the […]

The Evolution of Training Videos

Traditionally used for training purposes and produced only by the wealthiest corporations, training videos have evolved into a tool used by a vast spectrum of industries – increasingly delivered online. A restaurant-chain used video to conduct training for employees including line cooks, wait staff and dishwashers. The video producer considered the demographics of the audience […]

Online Video vs. Text

“If your customers use video in every facet of their life why are you using text to market to them?” Have you ever asked yourself this question – how many times do you watch a video in your day-to-day life? We go online to watch videos in all forms – news, sports, events, commercials, films […]

Data Mining – the power of the spreadsheet

Data mining is a method of identifying and extracting hidden patterns from within data. Identifying unusual patterns or behavioral anomalies is the key goal of this process. By analyzing the numbers your business produces, you can see what the normal ups and downs of your business look like on a chart. When something out of […]

Learning from the OSCARS

Here’s how the Academy of Motion Picture Arts and Sciences and ABC engaged viewers digitally to bring them closer than ever to the main event — and giving business owners ideas for how to similarly engage with customers: Social-media - This year, Oscar.com launched Oscar Buzz, the site’s social media page to track and provide visuals […]

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