Tagged: pool

Make a decision: PHP or Ruby on Rails

PHP is a general-purpose server-side scripting language originally designed for Web development to produce dynamic Web pages, whereas Ruby on Rails, is an open source full-stack web application framework for the Ruby programming language. So the primary difference to keep in mind is that PHP is a LANGUAGE and Ruby on Rails is a FRAMEWORK. In a border sense, PHP & Ruby cannot be compared.

PHP is simply a programming language. However, it is an extremely flexible and useful language. PHP uses very little memory and performs quite well. It is also a mature language with a wide variety of extensions and library modules. Originally developed as a scripting language to be used in HTML pages, PHP has gradually matured and now includes full object oriented features. However, some programmers feel that PHP encourages sloppy coding because of its script-like roots and lack of a clear object oriented strategy from the beginning.

In contrast, Ruby on Rails is a framework developed in the Ruby programming language. Ruby was designed from the ground up with object oriented design in mind. It has a very tight and clear syntax and programming in it can be down simply. Though, sometimes it can also be extremely inflexible. As a programming language, Ruby often runs more slowly than PHP and requires more memory. Rails is a framework that provides a number of features that are useful for the rapid development of web applications.

So at the end of the day, it all depends on the platform that you already know, that will do what you need and that your clients need.

Online Video vs. Text

“If your customers use video in every facet of their life why are you using text to market to them?”

Have you ever asked yourself this question – how many times do you watch a video in your day-to-day life?

We go online to watch videos in all forms – news, sports, events, commercials, films and more. Even when we are at work, most of our communication happens through video ex Skype etc. The internet world has become a virtual platform where visual communications is becoming easier every day. We even download movies on to our computers and smart phones. We get our favorite entertainment content –not all of it but – a lot of it is on YouTube and a lot of it is obviously through shorter clips, video snaps, versus long form programming.

In fact, Google is putting more online video ads as part of their PPC management. We are going to see a lot of pre-click videos where you can watch a video of a customer which is essentially an ad of what someone does before clicking on a site.

The point is, if all of this is surrounding us, then why market using text. If video is involved in every aspect of our lives, then sooner or later we would not respond if we are “marketed to” using text.

At Small Business Pool we create professional online video campaign coupled with social media marketing. We help you visualize your objective into a professional online video with quality content and creative visual treatment, which will give you the required edge in the market.

A professional online video campaign coupled with social media marketing results in far greater potential than videos posted without a marketing effort behind them.

We do: Corporate Videos, Video Resumes, Training Videos, Event Videos, Commercials & Viral Marketing Videos.

Small Business Pool – Video Production Services from Small Business Pool on Vimeo.

Social Lending – taking out the middleman!

A couple of years ago, Mark Hunter watched his savings disappear and credit card bills swell when Hollywood shut down during the writers’ strike. It took a while for Mark, a full time feature film writer, to return to work. In the meantime, his wife had given birth to their first child, and he was already $50,000 in debt from starting a film casting business. Instead of heading to the nearest bank to apply for a loan, Mark, 36, went online. He entered the relatively new world of “social lending”, in which borrowers get money directly from individuals, with an online company acting as an intermediary.

Small businesses & Entrepreneurs are finding it extremely tough to get loans from mainstream banks, despite the banks agreeing to help kick-start the economy by assisting fledgling firms. But while the banks are still closing their doors, some Entrepreneurs are finding the vital cash they need online through the growing phenomenon known as social lending or peer-to-peer lending.

Social Lending mixes the concepts of online social networking and eBay, and has found a niche given the current economic and credit crisis. The much more streamlined peer-to-peer lending process leads to borrowers generally getting better interest rates than they can from banks.

How it worked for Mark

Mark went online and signed up on websites such as Zopa, Lending Club, and Prosper and secured a $20,000 loan at a 15.76% interest rate, which is far better than the 18% rate he’d been quoted when applying for a bank loan a few years earlier. His loan is funded by 343 individual contributions.

The way to look at it is really taking out the middleman.

Argentina Calling!

Argentina was once famous for its bureaucracy, but now if you take the time to sit down and have a cup of coffee with someone then the doors open magically. It’s a country with a complicated history so people are used to helping each other out.

Their motto is simple

“I do this for you and you do this for me and together we form a human chain to help each other out”

In the words of the newly elected prime minister of Spain, Mariano Rajoy, “1,200 young Spaniards are immigrating to Argentina each year”.

The figures might sound a bit exaggerated but a mass migration of young Europeans is nevertheless clearly evident in the streets of Buenos Aires. Most of them come from Spain and Italy but some are from Britain. The large majority of young Europeans in Argentina work under the radar of the Migrations Department, residing as students or travelling back and forth to neighboring Uruguay to renew their tourist visa every three months. But figures for official residency permits for Europeans have about doubled in the past five years, to a projected 2,000 for this year.

What do Entrepreneurs feel?

A lack of adequate financing is often seen as a cause of economic stagnation for businessmen and entrepreneurs, but in Argentina it’s more a symptom of something graver: persistent uncertainty and instability. “Money is not the problem,” says Zoltan Acs, a professor of public policy at George Mason University in Virginia. “The problem is, Does the country reward people for effort?

Acs says that nonprofits like Endeavor Argentina, which provides free legal and accounting advice to entrepreneurs and connects start-ups to more established companies, have helped. But in Argentina, even the most successful entrepreneurs are never entirely sure how safe and secured they are.

However, Buenos Aires still continues to be a favored option for the young and the restless:

It is the commercial, financial, industrial and cultural hub of Argentina. Its port is one of the busiest in South America; crossable rivers by way of the Rio de la Plata connect the port to north-east Argentina, Brazil, Uruguay and Paraguay. As a result it serves as the distribution hub for a vast area of the south-eastern region of the continent.

The city’s services sector is diversified and well-developed by international standards, and accounts for 76% of its economy. Advertising, in particular, plays a prominent role in the export of services at home and abroad. The financial, business and real-estate services sector is the largest, however, and contributes to 31% of the city’s economy.

Kolaver Di – Young minds going VIRAL

Viral marketing describes any strategy that encourages individuals or a business to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.

Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.” But on the Internet, for better or worse, it’s called “viral marketing.”

The Kolaver Di Example:

Why This Kolaveri Di (English: Why This Murderous Rage, Girl?) is an Indian song from the soundtrack of the upcoming Tamil film 3, which is due to be released in 2012. The song is fast becoming a case study on how viral marketing can create a cult following for a product.

It’s a classic case of ‘viral marketing’ gone wild, says brand expert Harish Bijoor about the far-reaching impact of the song. Why this Kolaveri Di. This quirky Tanglish (a portmanteau for Tamil and English) number, which became an instant hit as soon as it was digitally released by Sony Music India in the second week of November, has now entered the lexicon of one and all. Three weeks on, the song has received a whopping 19 million hits on YouTube, has been on the playlist of 43 radio stations across India and has been ‘shared’ by over 6.5 million Facebook users.

The war against Economic inequality – Occupy Wall Street

Economic inequality has been growing steadily for three decades. According to the most definitive data, assembled by economists Emmanuel Saez and Thomas Piketty, the top 1 percent received 10 percent of all U.S. income in 1979. By 2007, just before the Great Recession, that share had risen to 23 percent.

What most Americans don’t know, however, is that before the late 1970s, inequality had been falling for five decades. The Golden Age of capitalism—the 30 years from the end of World War II through the mid-1970s, when gross domestic product, wages, and incomes grew faster than at any comparable period in American history—was marked not by financial excesses and widening inequality, but by equalizing growth and broadly shared prosperity.

Of course, not every Occupy Wall Street protester has reviewed the hard data. But the thread running through the range of grievances voiced at occupations around the country is anger over high and rising inequality.

Few measures would help the long-term health of the economy more than reducing the economic and political clout of Wall Street. The financial sector exists to connect savers with investors and to do so at the lowest feasible cost and risk. In a sensible world, we would view the financial sector as nothing more than a transactions cost to be minimized along the way to producing the goods and services that the economy is really about.

The flip-side: AN UNREALISTIC GOAL

Here’s the difference between opposing the outsize gains reaped by financial-industry companies and demanding an end to “unequal income distribution.” The former is justified anger at a specific abuse of taxpayers by politically connected financiers. The latter is a fool’s errand.

No society has come close to making wealth distribution equal. The great egalitarian experiments of the 20th century proved this, as attentive readers have known since the 1957 publication of Yugoslav dissident Milovan Đilas’ The New Class: An Analysis of the Communist System, which revealed shocking disparities in quality of life in the “workers’ paradises” of Eastern Europe. China gave the world a horrific double-shot of rural poverty and (relative) urban wealth; it is only since the country joined global trading markets that it has seen provincial poverty decline.

At the same time, income inequality in China has grown, as it does in every rising economy. Growing wealth disparities are in fact a sign that overall prosperity is increasing in a competitive marketplace. The economist Gary Becker recently described how this works: “It would be hard to motivate the vast majority of individuals to exert much effort, including creative effort, if everyone had the same earnings, status, prestige, and other types of rewards. Fewer individuals would engage in the hard work involved in finishing high school and going on to college if they did not expect their additional education to bring higher incomes, better health, more prestige, and better opportunities to marry.”

Creating general equality of opportunity is among the greatest U.S. achievements. But creating equality of outcomes has caused misery everywhere it has been tried.

Source: Bloomberg Businessweek

Brainstorming Techniques

 

Load Up the Company Van: Karen Littman, writer, producer, and founder of educational computer game designer Morphonix, says that when she wants to help her employees be more creative, she takes them out of the office. “If possible, don’t put people around the conference table,” Littman said. “Twice a year we rent a beach house. I think being out of the office jump starts your creativity and gets you out of your left brain.” Employees and their bosses both tend to adopt certain attitudes in the office. Changing location may help both groups discard their more dronish tendencies, and encourage creativity.

Put the Decision Makers in the Room: Steven Pritzker, professor of psychology at Saybrook University, was a television comedy writer before he began co-writing scholarly works on the creative process. As is the case at many shows, episodes were written by a team. Pritzker said that the dynamic was always best when the decision makers, who were respected among the writing staff, were in the room. “They were competent, and they weren’t afraid to go with something unusual if they liked it,” Pritzker says. “And if they didn’t, they weren’t afraid to say that it didn’t work for them.”

Take a Break From Ideas: Geoff Garlock, a sketch comedy instructor at New York City’s Upright Citizens Brigade Theatre, recommends a rubber duckie as muse. “Take a shower, or a bath, or a spongebath, whatever you do to cleanse yourself of the daily grime and the grime of trying to come up with new ideas,” Garlock says. “I have some of my best ideas in the shower, or am able to crack an idea I have not been able to figure out. There must be something in the shampoo.” Comedy writers have to be able to keep up on the news of the day, fluently critique every comedy movie since the invention of celluloid, and then write original material under deadline. Sometimes, escaping all the noise is key. “When we let our brains loose, then we start to see the reasons that we think the world is absurd,” Garlock says.

Keep Writing Materials on Hand: Whether he’s in his house or in the middle of one of the nine-mile long walks he takes daily, Tim Jones, CEO of IT and network security solution provider Cybrix, makes sure he has writing materials close at hand. At home he has a whiteboard on which he writes his ideas and draws diagrams showing how the ideas relate to his business. When out in the world, he carries 3″-by-5″ index cards in his shirt pocket, and says that he likes when others do the same. “I seem to get some really good ideas from people using 3″-by-5″ index cards,” he says. At Cybrix, these ideas will be shared at a brainstorming session. “You always need something to record your thoughts,” Jones says. “If you wait and think you will remember later, too late.”

Act Like Your Customers: Littman, the founder of educational computer game designer Morphonix, says she works with a bunch of guys most comfortable solving digital problems, so when she wants to get something new out of them, she finds some way to make them act like the children for whom they design the games. When her programmers were working on their last project, Littman brought Legos into the office and spilled them out on the floor. “I do things in my office that encourage kid-like thinking,” Littman says. “I think that basically we all are very much in touch with those parts of us, it is just a matter of accessing those parts. It’s not that far from the surface, and a half hour playing with Legos accessed it in this case.”

Bring Your People Together: Matt Mickiewicz, founder and CEO of online graphic design marketplace 99designs, said that when he encounters some insuperable difficulty, he likes to hold the start-up equivalent of group therapy. “My favorite technique for brainstorming is to get together with a group of entrepreneurs and hold a mastermind, where everyone shares a problem or issue they are having, and the rest of the group brainstorms ideas and suggestions.” Mickiewicz finds that this technique works best with groups of 10 to 12 people with different backgrounds and different measures of business success. “They can contribute mistakes they’ve made in the past, or share their experiences in overcoming certain issues,” Mickiewicz says.

Keep Your People Apart: Lukas Biewald doesn’t like meetings. “I really hate brainstorming meetings and I try to avoid them,” says Lukas Biewald, co-founder of labor-on-demand crowdsourcing company CrowdFlower. “What I try to do is e-mail everyone independently.” While other CEOs may think the way to come up with ideas to lock a bunch of people in a room with neutrally colored walls and let them play with whiteboards, Biewald politely disagrees. “I think it is hard to keep them focused, and I tend to think there is a kind of groupthink that emerges,” Biewald says. “I think it is hard for people to think creatively in a meeting.” —Matt DeLuca