What are the benefits of strategic management for a small business?


All small business owners one day face situations that call for skills or experience that are hard to posses. That is the time when they start to search for a consultant who can make critical and strategic decisions.

In the current economy small business company executives find that under-performing is not a best option. But how and where can we find a trusted adviser who can support the business in those unprecedented times in decision making with long-term and short-term strategies?

The problem is that the cost of wrong decisions is pretty high and each wrong step may destroy a bunch of successful previous steps. “The paradox of great small businesses is that they soon cease to be small. Winning and satisfying customers rapidly take them into a bigger league. But there’s a way to resolve the paradox: ‘Getting big by staying small.”

Strategic management is the science of managing projects in a way that maximizes the potential in terms of sales, profitability and productivity and achieving the business objectives. Internet is full of phrases that look good on paper, but have little meaning for people. Although most small business owners have heard the phrase “Strategic management”, but in fact they have little idea what it actually means.

Small businesses can be categorized by it’s operating on: initiation mode, take-off mode, and vigilance mode. The initiation mode strategy should be considering on opportunities and threats faced by following periods: entering emerging, mature, declining, and global industries. The Take-off Mode should be considering on opportunities and threats faced by following periods: growing and plan to. The vigilance mode should consider the structures and strategies that these companies must put in place to sustain profitability even during turbulent times.

If you are looking for a consultant who can offer you a step-by-step guide to developing and executing strategies specific to your business you need to make sure that hi/she clearly identifies your companies life-cycle and have a plan of how you are going to develop the strategy that will help to reach your goals in the certain period of time.

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5 comments

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